In Case You Missed It

Digiday Lucia Moses

Tech publisher IDG got 38 percent of ad-blockers to whitelist its site

"...While it doesn’t see much hope in a traditional paywall, it’s gotten 500,000 people to share their email in exchange for premium content."

The Hollywood Reporter Eriq Gardner

Andrea Tantaros responds to Fox's "opportunist" insult

"She's also arguing that Fox News leaks to reporters vitiates an arbitration provision."

ALAN PRENDERGAST Westword

Can the Denver Post survive its hedge-fund owners?

"At the Denver Post, the chain’s flagship paper, the newsroom has been pruned of more than a third of its employees since June of last year."

CNN Jeremy Diamond

Donald Trump promotes Google News conspiracy

"Trump didn't cite a source to back up his claim, but the most recent report alleging this came from Sputnik News, a Russian state-owned news agency."

The New York Times Emily Steel and Michael J. de la Merced

CBS and Viacom, long split, will be told to consider reuniting

"The request would prompt CBS and Viacom to establish independent board committees to explore the idea, said the people, who spoke on the condition of anonymity."

The Wall Street Journal Tom Corrigan

Gawker Media creditors ask judge for investigation

"In a filing, creditors of the online-media company are seeking access to Gawker’s books and to depose founder Nick Denton"

The Washington Post Margaret Sullivan

Opinion: Red-state Clinton newspaper endorsements aren't pointless

"Surprise editorials are the ones that count, as long as they make sense, given the paper’s usual tone."

KPNX Bryan West

Arizona Republic gets death threats after Clinton endorsement

"We're getting a lot of reaction both locally and national."

Sports Illustrated Richard Deitsch

'Mike & Mike' host might get his own TV show

"...ESPN executives are exploring moving Mike Greenberg — one half of the long-running Mike & Mike radio show on ESPN Radio — into a new role as the lead host of a television show..."

The Washington Post Erik Wemple

Fox News’ James Rosen critiques Lester Holt

"To voice great respect for someone that you then go on to criticize is an overdone rite of Washington smarm. Cut it out."

Meditite Alex Griswold

Opinion: Media outlets should stop online polling

A rebuttal to Donald Trump's flawed claim that he won all the polls after the debate.

The Verge Jacob Kastrenakes

Twitter Moments opens to everyone

"For now, it looks like Moments can only be created on the desktop. There’ll be a button on everyone’s profile page to start building one; it’ll then take you to a new screen where you can search for the tweets you want to add."

The Washington Post Philip Bump

Visualizing newspaper skepticism about Donald Trump’s candidacy

"The main trend worth noting is that seven of the nine newspapers listed here endorsed Mitt Romney in 2012; six of them backed John McCain in 2008. None are backing Trump this year."

The New York Times SYDNEY EMBER

For some newspapers, endorsing Clinton means losing subscribers

"For some readers, however, the endorsements proved a step too far. 'Certainly, we’ve paid a price for our presidential recommendation,' Mike Wilson, the editor of The Dallas Morning News, told Poynter this month."

The Huffington Post Michael Calderone

Conservative newspaper editorial boards line up behind Hillary Clinton

"During the primary race, Trump won only a couple significant newspaper endorsements."

In case you missed it

Digiday Lucia Moses

Tech publisher IDG got 38 percent of ad-blockers to whitelist its site

"...While it doesn’t see much hope in a traditional paywall, it’s gotten 500,000 people to share their email in exchange for premium content."

The Hollywood Reporter Eriq Gardner

Andrea Tantaros responds to Fox's "opportunist" insult

"She's also arguing that Fox News leaks to reporters vitiates an arbitration provision."

ALAN PRENDERGAST Westword

Can the Denver Post survive its hedge-fund owners?

"At the Denver Post, the chain’s flagship paper, the newsroom has been pruned of more than a third of its employees since June of last year."

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How headline writing and SEO collide

SEO (Search Engine Optimization) includes techniques (both editorial and technological) to ensure relevant content ranks well in search results on search engines. Good SEO calls for breaking--or at least re-examining--some established conventions of headline writing.

Consider these ways that headline practices and SEO needs collide:

Style issues. Conventional print headlines typically use last names only and abbreviations (in state names, for example). Good SEO includes spelling out any keywords that a user is likely to use in a search query.

Creativity and variety. A frequent complaint among headline writers is that the pursuit of the literal in web headlines takes all the fun and creativity out of headline writing. This doesn’t necessarily have to be the case. Where print headlines are constrained by layout specifications, web headlines are constrained by the dictates of good SEO. Just as headline writers treat tight specs as a challenge to write around, so should they see SEO considerations.

When things get tough, remember... You’re not writing for Google; you’re writing for people, with Google in mind. Sometimes headline writers get carried away with SEO. It’s counterproductive to put these goals ahead of clarity and common sense.

Taken from Writing Online Headlines: SEO and Beyond, a self-directed course by Eric Ulken at Poynter NewsU.

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