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Seminars and classes about journalism

Coffee Break Course

A two-minute course from News University

Understanding Audiences and Their Behavior

When you look at the data for your community (or the community for your media product), you'll see the diversity. Renters are different than homeowners. Young people are different than older residents. Demographics show you fundamental differences about your audience.

Take it one step further. You want to know the behaviors, interests and concerns of people who are committed to that community. Serving up a media product for that group is a refined way of thinking that promises editorial and potential business success.

True insight about your audience comes from three lenses:

Lifestage: Distinct phases in life that are marked by differences in behavior, interests, attitudes and access to technology.

Media Use: Identifying the media your audiences use and when they are used.

Identity: The media your audience consume are a part of who they are and how others perceive them.

Taken from Understanding Audiences and Their Behavior,  a self-directed course by Rachel Davis Mersey at Poynter NewsU.

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Poynter's News University

Poynter's News University is the world's most innovative journalism and media e-learning program. From mobile tools and social media strategies to writing and reporting techniques, we've got more than 400 free and low-cost courses to build your career. Whether it’s an interactive program or on-demand video teaching, our online training lets you learn on your own schedule, anytime, anywhere. Put the power of NewsU training to work in your newsroom, your classroom and your organization.

On Campus & Around the World

Join Poynter faculty and the industry’s brightest minds and most accomplished journalists and educators for several days of intensive learning on our campus in St. Petersburg , Florida or at locations around the world. Our seminars are designed to sharpen your skills, elevate your career and ignite your imagination.

Upcoming Seminars & Events

Private Programs and Training Partnerships

Poynter faculty teach in newsrooms, classrooms and conference rooms all around the world. Since 2014, we have forged training partnerships with more than 20 major media and educational organizations including Gannett, McClatchy, Google, AP, National Geographic and Univision. From training programs for your entire organization to individual coaching, we can create programs to focus on your specific training needs.

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Get Poynter Prepared

Get a personalized training experience with our Poynter Prepared Membership Program. With each membership level, you will have access to instant perks, services and benefits that will help you on your way to career success. Available benefits include exclusive invitations, free courses, discounts on all Poynter training and private coaching by Poynter faculty. We will help you be a better journalist. And you'll help Poynter advance journalism and support democracy on a global scale.

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About Poynter

A global leader in journalism. Strengthening democracy.

The Poynter Story

Since its founding in 1975, The Poynter Institute has had one goal: to elevate journalism. More than 40 years later, our role in strengthening democracy has never been more important.

Each year, Poynter reaches thousands of journalists around the world through a combination of seminars in St. Petersburg and around the globe, e-learning courses through News University, our news and information site on Poynter.org, and much much more. Last year alone, we trained journalists from 126 countries and have forged training partnerships with more than 20 major media organizations, including Gannett, Google, National Geographic and Univision.

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Our Communities

For 40 years, The Poynter Institute has had one goal: to make journalism better. Whether you’re a journalist working in a newsroom, an entrepreneur looking to scale your startup, an educator looking for resources to help you and your students, or a media organization seeking a training partner, Poynter can help.

Let Poynter connect you with the community to meet your unique training needs.

Looking for other ways to connect with Poynter? Visit Poynter's Facebook page and join our Linked-In group.

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Events

Poynter offers a variety of events that help members of the community better understand issues surrounding journalism and the people who produce it. Speakers have ranged from political contributor and strategist Ana Navarro, to satirist and author Andy Borowitz, MSNBC’s Joe Scarborough and Mika Brzezinski, and a number of Pulitzer Prize winners including David Barstow of The New York Times, Tim Nickens and Dan Ruth of the Tampa Bay Times, and David Maraniss of The Washington Post.

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Thought Leadership

Poynter regularly brings together media executives, journalists, technologists and academics to share ideas and expertise focused on the future of news. From audience engagement and mobile newsgathering to issues of sustainable news models, you’ll hear robust discussion around the intersection of journalism, technology and the public interest.

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The Institute’s role in strengthening democracy has never been more important. Your support makes a difference in the lives of journalists and the citizens they serve. Please consider making a gift to the Institute to advance journalism and democracy during this age of profound change.

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