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In Case You Missed It

New York Times PR Danielle Mattoon

The New York Times names Jesse Green co-chief theater critic

"Jesse has one of the warmest, savviest and most individual voices in theater writing, steeped in both deep knowledge and equal affection for his subject."

Nieman Lab LAURA HAZARD OWEN

'Media is broken,' so Medium’s launching a $5/month member program

"'Let’s stop relying on ad buyers and social media echo chambers to determine what we put in our brains —  which is just as important, or more so, than what we put in our bodies,' Ev Williams says."

Columbia Journalism Review Pete Vernon

Unpacking WSJ’s ‘watershed’ Trump editorial

"The piece represents a shift in the paper’s institutional editorial voice, which has generally supported Trump."

Nieman Lab LAURA HAZARD OWEN

The Daily Yonder reports on rural life for the people actually living it

"The Daily Yonder was founded in 2007 by Bill Bishop, author of the prescient 2008 book The Big Sort: Why the Clustering of Like-Minded America Is Tearing Us Apart, and his wife Julie Ardery."

Twitter Atlantic Media

Finalists for Michael Kelly award named

They include Shane Bauer, Hannah Dreier and David Fahrenthold.

Axios Sara Fischer

Almost 20% of digital ad spending could be wasted

"A new study estimates that $12.48 billion of ad spending in 2016 was fraud, or was the result in invalid traffic, which is double the earlier $7.2 billion industry estimate."

Reynolds Journalism Institute Press release

Reynolds Journalism Institute announces leadership changes to help manage growth

"Mike McKean promoted to associate director; Ebony Reed will be director of innovation and the RJI Futures Lab."

BuzzFeed Jane Lytvynenko

Fortune fell for a fake telegram from McDonald’s telling President Nixon to "retire b*tch"

"It took a few hours for Fortune to put up a correction."

Politico Hadas Gold

IJR now has a tiny news division

"About a dozen staffers have left the site in the past year. According to sources at the company, the news division has now shrunk to be composed of McPike, two interns and a 23-year-old deputy news editor."

Moody's Alina Khavulya

Moody's projects further bad news for print journalism

"The outlook for the US newspaper and magazine industry remains negative, as advertising revenues continue to decline faster than publishers can cut costs and boost digital ad sales, Moody's Investors Service says in a new report."

The Dallas Morning News Tom Steele

Man who gave Kurt Eichenwald a seizure faces hate crime charge

"John Rayne Rivello, 29, is charged with one count of aggravated assault with a deadly weapon. The charge carries a hate-crime enhancement."

Ad Age No byline

Brian Braiker is the new editor of Ad Age

Previously, he was executive editor at Digiday.

The Wrap Brian Flood

Fox News lost viewers after cutting away from James Comey hearing

"Rivals CNN and MSNBC saw slight increases during their continued coverage of the House Intelligence Committee hearing."

The New Yorker Lincoln Caplan

President Obama has a strong libel case against Donald Trump

"While it is unlikely that former President Barack Obama would sue Trump for libel, he very likely has a strong case."

Digiday BRIAN MORRISSEY

An interview with Gizmodo's Raju Narisetti

"The reality is that the leverage that scale brings is dead because when you have someone like Facebook sitting at 1.9 billion."

In case you missed it

New York Times PR Danielle Mattoon

The New York Times names Jesse Green co-chief theater critic

"Jesse has one of the warmest, savviest and most individual voices in theater writing, steeped in both deep knowledge and equal affection for his subject."

Nieman Lab LAURA HAZARD OWEN

'Media is broken,' so Medium’s launching a $5/month member program

"'Let’s stop relying on ad buyers and social media echo chambers to determine what we put in our brains —  which is just as important, or more so, than what we put in our bodies,' Ev Williams says."

Columbia Journalism Review Pete Vernon

Unpacking WSJ’s ‘watershed’ Trump editorial

"The piece represents a shift in the paper’s institutional editorial voice, which has generally supported Trump."

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5 motivators to engage your viewers

The lead of your story has to speak to what motivates viewers to sit and watch. Here are five motivators for engaging viewers with a news story on TV or the web:

  • Money
  • Family
  • Safety
  • Health
  • Community

You can address the “safety” motivator in crime stories, in stories about unsafe cars or in stories about texting or talking on the phone while driving. The “community” motivator might be a story about crumbling neighborhoods, the rise of social networks and the push for neighborhood schools.

As you craft your lead, and the entire story, write to one (or, even better, more than one) of those motivators. For example, a city council meeting about a tax increase is clearly about money. But if the tax increase is going to pay for more police officers, it might be a story about safety.

Taken from Five Motivators to Engage Viewers, a video tutorial by Poynter's Al Tompkins at Poynter NewsU.

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