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In Case You Missed It

CJR Emily Bell

Who owns the news consumer: Social media platforms or publishers?

"At the Tow Center for Digital Journalism at Columbia Journalism School, we have conducted the first research aimed at evaluating how newsrooms are adapting to the rising influence of technology companies."

Recode KURT WAGNER

Facebook is starting to put ads in the middle of its videos

"Many publishers have trouble making money off Facebook videos — this could change that."

Politico HADAS GOLD

Project Veritas 'CNN Leaks' fall flat

"What O'Keefe released on Thursday landed with a dud in the media world. Though not all of the hours of tapes have been made available for review and damning recordings could still come out, O'Keefe made clear the audio he obtained is from 2009 and for the most part features lower-level staffers at the network."

Medium Andrew Beaujon

The Hill doesn’t understand aggregation

"I wrote to The Hill’s editor, Bob Cusack, on Wednesday night to complain about what I believe to be Hensch gnawing every last hunk of meat off our story’s bones."

The New York Times MICHAEL M. GRYNBAUM

Gateway Pundit has been credentialed to cover the White House

"The Trump administration has granted press credentials to Lucian B. Wintrich, the Washington correspondent for Gateway Pundit, to attend White House press briefings and ask questions of the press secretary, Sean M. Spicer."

Nieman Lab Ken Doctor

The second biggest U.S. newspaper company has been acquired

"A leadership void in newspaper companies has opened up local journalism further to private equity firms looking to vacuum out profits."

The Wrap Brian Flood

James O’Keefe leaks alleged CNN newsroom footage

"Conservative activist James O’Keefe released the first part of what he refers to as CNN Leaks on Thursday morning, calling it 'exposing the media.'"

The Atlantic McKay Coppins

Tucker Carlson is sorry he was mean to Teen Vogue writer

"Carlson says now that he regrets the way he handled the interview, and blames his bad behavior on his own lack of preparation for the segment."

Fox News Uncredited

Alan Colmes has died

"In a statement this morning, Hannity called Alan Colmes 'one of life's most decent, kind and wonderful people you'd ever want to meet.'"

Adweek Richard Horgan

Tronc booked a $19.4 million profit last quarter

"Set to help Dearborn and co. tap balance-sheet cash of $198 million in 2017 is a new fellow executive. Ahead of this afternoon’s earnings call, Tronc has announced that Timothy P. Knight has been hired as president of division TroncX."

Politico Hadas Gold

The New York Times has an Oscars ad

"The newspaper is using the Oscars platform to launch a multi-faceted ad campaign, centered around the Times’ pursuit of 'The Truth.'"

The Intercept Jeremy Scahill

James Risen interviewed

"This week on Intercepted, the New York Times investigative journalist breaks down Trump’s declaration that journalists are the enemy and analyzes Trump’s royal court."

Columbia Journalism Review Paul Delaney

Inside the struggle to diversify The New York Times

"We felt empowered, on a righteous mission to lead America in the right direction, to egg it on to finally live up to its promise and principles. We were so naively optimistic back then."

Axios Sara Fischer and Shannon Vavra

Behind the explosion of right-wing news

"Axios mapped the launch date of 89 news websites over the past quarter century. The data shows there has been an explosion of right-leaning news sites, coinciding with the rise of the Tea Party and alt-right movements beginning in 2010."

Digiday BRIAN BRAIKER

What publishers admire about the Google-Facebook duopoly

"Facebook and Google understand the users’ needs. They have all the data, they know how to read it and integrate it into products like AMP and Instant Articles."

In case you missed it

CJR Emily Bell

Who owns the news consumer: Social media platforms or publishers?

"At the Tow Center for Digital Journalism at Columbia Journalism School, we have conducted the first research aimed at evaluating how newsrooms are adapting to the rising influence of technology companies."

Recode KURT WAGNER

Facebook is starting to put ads in the middle of its videos

"Many publishers have trouble making money off Facebook videos — this could change that."

Politico HADAS GOLD

Project Veritas 'CNN Leaks' fall flat

"What O'Keefe released on Thursday landed with a dud in the media world. Though not all of the hours of tapes have been made available for review and damning recordings could still come out, O'Keefe made clear the audio he obtained is from 2009 and for the most part features lower-level staffers at the network."

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4 guidelines for writing SEO-friendly headlines

Headlines are lifelines to our readers. They grab attention, build trust and help time-pressed consumers focus on the stories they care most about. They link readers with our content, giving us a chance to reach our audience across a sea of information.

Headlines also help search engines decide whether our offerings match what users are looking for. Most search queries are two to four words long and consist of proper names and keywords. The best headlines will match the most common relevant search queries. Here are some guidelines for choosing your words.

  • Keywords. Common words and phrases that describe the subject of your story: “earthquake,” “city council election,” “starting lineup,” “benefit concert.”
  • Proper names. Search terms tend to contain proper names. Names of people, places, companies and organizations are all common search queries, either by themselves or with other keywords. Including commonly used names in your headline will help you match such queries.
  • Full personal names. Users searching for information on a person are more likely to use both first and last names in their searches, but print headlines have traditionally only used last names. An SEO-friendly headline will use both names. (Also: If the author of the article is well known and likely to be searched -- an opinion columnist, for example -- you might want to use the author's full name in the headline.)
  • Unique information. What is it about your story that people might be looking for that other websites don’t have?

A word of caution: You are writing for readers, not search engines. Sometimes headline writers get carried away with SEO. It’s counterproductive to put these goals ahead of clarity and common sense.

Taken from Writing Online Headlines: SEO and Beyond, a self-directed course by Eric Ulken at Poynter NewsU.

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