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In Case You Missed It

The New York Times JOHN KOBLIN and NICK CORASANITI

One nation, under Fox: 18 hours with a network that shapes America

"We watched Fox News from 6 a.m. until midnight on Thursday to see how its coverage varied from that of its rivals on a day when cable news was dominated by the health care debate in Congress, the terrorist attack in London and the investigation into Russian interference in the presidential election."

Bloomberg Alex Sherman

Time Inc. moves closer to sale for more than $20 a share

"Sale of the entire company now looking more likely than not."

Columbia Journalism Review Jackie Spinner

Cleveland.com resets its politics coverage with ‘Ohio Matters’

"Looking back, we missed it,' Quinn tells CJR. 'That really bothered us. We couldn’t let it happen again.'"

Business Insider Oliver Darcy

Benny Johnson has been demoted

"'Alex made it very clear to the company that Benny is being demoted,' the person said."

Nieman Lab KEN DOCTOR

Michael Ferro’s creeping privatization of Tronc

"Will his attempt to sideline investor Patrick Soon-Shiong lead to consolidated control, or will legal action push back? And did we ever figure out what a Tronc is, anyway?"

Farai Chideya Columbia Journalism Review

Newsrooms still aren't willing to discuss their diversity numbers

"One company admitted off the record that they were not responding to diversity requests, period."

Digiday Max Willens

‘News is not Netflix’: Personalization’s appeal remains uncertain for some publishers

"No one likes a product update, of course. But this might be the wrong time to ask publishers about personalization. Even though more of them are tailoring article recommendations, the contents of their homepages and their apps for readers, many news publishers are suddenly less than keen to talk about these strategies..."

The New York Times ERIN GEIGER SMITH

First, a word from our celebrity

“'Selling underwear on a podcast was always my highest aspiration,' said Jon Favreau, a former speechwriter for President Barack Obama who now is a host of 'Pod Save America,' a political program."

The Washington Post Paul Farhi

Things get real for some right-wing personalities.

"There are prominent people on the right opposed to Trump who are looking for a chance to excommunicate anyone allied with him from the right.'

The Wall Street Journal CHRISTOPHER WEAVER and JOHN CARREYROU

Rupert Murdoch walks away from Theranos deal

"Under the terms of that deal, Theranos agreed to pay Mr. Murdoch a nominal amount equal to a tiny fraction of the original purchase price, the people said. One person familiar with the matter said the amount was just $1."

Slate Will Oremus

The media have finally figured out how to cover Trump’s lies

"Not just falsehood by falsehood, but as the defining feature of his presidency."

Casey Newton The Verge

Would you pay for Tweetdeck?

"Twitter is considering offering a paid subscription to power users, including brands and news organizations, The Verge has confirmed."

Deadline Dominic Patten

Hollywood Reporter paying out nearly $1 million in freelancer lawsuit

"The preliminary approval by Judge Ann Jones after a hearing Wednesday at LA Superior Court downtown means that about 35 THR contributors who were designated as independent contractors instead of employees will get a check for around $14,840."

The Associated Press No byline

ABC News says 3 of its Twitter accounts were hacked

"The tweets have since been deleted and ABC News said that it 'resolved the issue quickly.'"

CNN Money Dylan Byers

Disney extends Bob Iger's contract

"The Walt Disney Company is once again extending CEO Bob Iger's contract, highlighting the absence of an obvious successor to one of the most powerful men in media and entertainment."

In case you missed it

The New York Times JOHN KOBLIN and NICK CORASANITI

One nation, under Fox: 18 hours with a network that shapes America

"We watched Fox News from 6 a.m. until midnight on Thursday to see how its coverage varied from that of its rivals on a day when cable news was dominated by the health care debate in Congress, the terrorist attack in London and the investigation into Russian interference in the presidential election."

Bloomberg Alex Sherman

Time Inc. moves closer to sale for more than $20 a share

"Sale of the entire company now looking more likely than not."

Columbia Journalism Review Jackie Spinner

Cleveland.com resets its politics coverage with ‘Ohio Matters’

"Looking back, we missed it,' Quinn tells CJR. 'That really bothered us. We couldn’t let it happen again.'"

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5 motivators to engage your viewers

The lead of your story has to speak to what motivates viewers to sit and watch. Here are five motivators for engaging viewers with a news story on TV or the web:

  • Money
  • Family
  • Safety
  • Health
  • Community

You can address the “safety” motivator in crime stories, in stories about unsafe cars or in stories about texting or talking on the phone while driving. The “community” motivator might be a story about crumbling neighborhoods, the rise of social networks and the push for neighborhood schools.

As you craft your lead, and the entire story, write to one (or, even better, more than one) of those motivators. For example, a city council meeting about a tax increase is clearly about money. But if the tax increase is going to pay for more police officers, it might be a story about safety.

Taken from Five Motivators to Engage Viewers, a video tutorial by Poynter's Al Tompkins at Poynter NewsU.

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