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In Case You Missed It

The Sunlight Foundation

On Trump, transparency and democracy

"In this report, we offer a comprehensive but not exhaustive accounting of the Trump administration’s record on open government to date."

The Outline Laura June, Adrianne Jeffries and Gaby Del Valle

Here’s what 26 publicists said when asked about BuzzFeed’s story asking publicists about R. Kelly

"After an explosive investigative report revealed that R. Kelly is trapping women in an abusive cult, BuzzFeed yesterday asked the representatives of 43 of R. Kelly’s former collaborators ... if they would work with the artist again."

Digiday Jessica Davies

The Financial Times uses events to fight subscriber churn

"The publisher’s editorial team has hosted 10 FT Engage events in London over the last year, each with a core purpose: to build more direct relationships with subscribers, while also attracting new ones, by offering exclusive access to FT journalists."

Nieman Lab Shan Wang

Chicas Poderosas is launching an accelerator in Latin America for digital news projects led by women

"Chicas has now secured initial funding for a formal accelerator program aimed at women across Latin America interested in starting their own independent digital news organizations or projects ... and will focus on sharpening these news ideas in their earliest stages."

Columbia Journalism Review Simon Galperin

Journalism is a public service. Why don’t we fund it like one?

"As the industry struggles to build the business model of the future, it’s missing an opportunity to embrace a funding mechanism that can enshrine journalism as a public service: the special service district."

J-Source H.G. Watson

CityNews in Toronto is experimenting with anchorless newscasts

"At 5 p.m. and 6 p.m. there are now no anchors to be found. Instead, reporters are running the show, throwing to each other’s stories from the field and in the studio."

Digiday Max Willens

How Hearst is experimenting in commerce and content

"For the past 18 months, Hearst Magazines Digital Media has been building a site that is helping it figure out the ins and outs of affiliate commerce."

Nieman Lab Joseph Lichterman

This Danish startup evolved into a 'newsletter company' because that was what its readers wanted

"The briefing features a mix of original reporting that focuses on a single topic each week — cultural writing, an editorial, and curated links to other outlets around the Internet."

Digiday Lucia Moses

‘I could hardly get up to go to the bathroom’: Confessions of a New York Times copy editor

"Tensions have been running high at The New York Times, where editorial staffers last month walked out in protest over plans to streamline the overall news production process, which will result in fewer copy editors."

Talking Biz News Chris Roush

Bloomberg Businessweek launches Mexico edition

"El Financiero and Bloomberg L.P. announced Thursday the launch of Bloomberg Businessweek México, a Spanish-language, bi-weekly edition."

The Washington Post Callum Borchers

Why the media loves John McCain

"Americans admire John McCain for his service in the military and the Senate, and journalists do, too. But there is another reason for the gush of goodwill expressed by reporters after the Arizona Republican was diagnosed with brain cancer."

Digiday Lucinda Southern

Inside CNN International’s new TV show that streams on Facebook Live

"Since May 5, CNN International has produced 'CNN Talk,' a half-hour politics chat show streamed on Facebook Live and TV simultaneously at noon London time each Friday."

NPR Elizabeth Jensen

NPR.org to more clearly label opinion pieces

"Readers of npr.org will be well served by this move, which will more clearly distinguish news content from pieces that express personal opinions or take sides on an issue."

The Washington Post Erik Wemple

Opinion: In his quest to demonize immigrants, Fox News’s Tucker Carlson misses a good story

"... there’s a real story at hand. Carlson, however, would prefer to demonize the immigrants and interview a filmmaker who, by his own assertion, didn’t know about the issue until Carlson’s producers briefed him about it."

Bloomberg Businessweek Felix Gillette

The Sinclair Revolution Will Be Televised. It’ll Just Have Low Production Values

"Small-time management is getting in the way of big ideas at the conservative broadcaster."

In case you missed it

The Sunlight Foundation

On Trump, transparency and democracy

"In this report, we offer a comprehensive but not exhaustive accounting of the Trump administration’s record on open government to date."

The Outline Laura June, Adrianne Jeffries and Gaby Del Valle

Here’s what 26 publicists said when asked about BuzzFeed’s story asking publicists about R. Kelly

"After an explosive investigative report revealed that R. Kelly is trapping women in an abusive cult, BuzzFeed yesterday asked the representatives of 43 of R. Kelly’s former collaborators ... if they would work with the artist again."

Digiday Jessica Davies

The Financial Times uses events to fight subscriber churn

"The publisher’s editorial team has hosted 10 FT Engage events in London over the last year, each with a core purpose: to build more direct relationships with subscribers, while also attracting new ones, by offering exclusive access to FT journalists."

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Coffee Break Course

A two-minute course from News University

Building your business? See how you stack up to the competition

Whether you're launching a new product or service, or revising the strategy of your current business, it's critical that you know your competition and the marketplace. An analytical review of your competitors will help you chart your course.

How big are your competitors’ audiences? Use a web tracking service to get a sense of how many visitors competing websites receive. Comparative data is not an exact science, since these tools can’t actually measure the traffic on every site online. But you should be able to get a sense of how your site compares with the competition by analyzing numbers from these services and matching them with your own traffic. Also look at how your competitors are doing accumulating Facebook fans, Twitter followers and comments on news stories or blog posts. This will give you a sense of how much engagement your competition has with its audience.

Contact your competition. Simply position yourself as someone who would like to talk shop. In the short term, it will probably give you more knowledge about your market and what has worked and not worked so far. (They'll let you know if you ask a question that's too sensitive.) And building relationships with the competition could open up the potential for partnerships down the road.

Set up alerts. Set up news alerts based on keywords that will bring you news any time someone writes about your competition.

Research publicly traded companies. You can find financial information through public disclosures and 10-K forms. It can be difficult to separate a specific business segment from a large corporation, but reading through the reports will give you details that may help paint the picture.

Research privately held companies. Finding information on privately held companies can be more challenging. But you’re a journalist, right? So you should know how to investigate, dig and research a topic.

Taken from Entrepreneurial Journalism: Revenue and Marketing, a self-directed course by Mark Briggs at Poynter NewsU.

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About Poynter

A global leader in journalism. Strengthening democracy.

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Since its founding in 1975, The Poynter Institute has had one goal: to elevate journalism. More than 40 years later, our role in strengthening democracy has never been more important.

Each year, Poynter reaches thousands of journalists around the world through a combination of seminars in St. Petersburg and around the globe, e-learning courses through News University, our news and information site on Poynter.org, and much much more. Last year alone, we trained journalists from 126 countries and have forged training partnerships with more than 20 major media organizations, including Gannett, Google, National Geographic and Univision.

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