ADVERTISEMENT

In Case You Missed It

Politico Jack Shafer

The 3 lame stories the press writes about every president

"Outside of rewriting stories their predecessors have written many times before, few Washington journalists ever get the joke."

Politico HADAS GOLD

Another defection from IJR

"Colin Chocola, a lead producer in IJR's video department, put in his two-week notice on Monday."

BuzzFeed Steven Perlberg

Breitbart has been denied permanent Congressional press passes

"The standing committee of the US Senate Daily Press Gallery wants Breitbart to clarify links to conservative nonprofit Government Accountability Institute as well as the involvement of Rebekah Mercer, whose family is an investor in the site."

The Huffington Post Uncredited

World's press calls on President Trump to stop targeting media

"Stop your 'fake media' claims, media tells Trump."

McClatchy D.C. KATIE GLUECK

A profile of Aaron Klein, head of Breitbart Jerusalem

"Now, Breitbart Jerusalem, which is published only in English and is aimed at Americans and English-speaking Israelis, employs three full-time reporters, including Klein; several part-time reporters, two editors and two full-time researchers, including Klein’s brother, Joshua, who travels back and forth between Israel and the U.S."

CJR Tony Biasotti

How two sportswriters crowdfunded their way to $11,000 per month

"What happens when a solitary journalist tries a business model dependent on paying subscribers?"

The Atlantic Press release

The Atlantic is opening up a London bureau

James Fallows will be its first Europe editor.

Crains Matthew Flamm

Quartz brought in $30 million last year

And it made $1 million, as previously reported.

CNN Money Brian Stelter

Jon Lovett on Crooked Media: Biased but honest about it

"Obama speechwriter turned liberal podcaster Jon Lovett says podcasts are an alternative to the "dead language of cable news."

The New York Times Clyde Haberman

Recalling the epic battle for press freedom in the Nixon era

"Even though the revelations concerned events that occurred before he took office, President Richard M. Nixon was enraged. He rejected the notion that Americans deserved, almost by definition, to know how their leaders made life-or-death decisions."

Politico HADAS GOLD

Univision anchor: GOP Congress is shunning us

"After a year of feuding with Donald Trump, Univision is finding that Republicans are unwilling to appear on the network, according to Enrique Acevedo, the anchor spearheading Univision’s coverage of the Trump administration."

Digiday Lucia Moses

It's hard to make $100 million in digital media

" The stumbling comes because there are so many requirements. They have to have a unique audience, grow audience and engagement consistently, be differentiated, be meaningful on multiple platforms and improve margins..."

Digiday Jessica Davies

Subscription sales at the Times of London are way up since it ditched breaking news

"British newspaper The Times has seen subscriptions sales jump 200 percent in the last year, since it pivoted from publishing on a breaking-news cycle to a digital editions-based publishing strategy a year ago."

BuzzFeed Max Willens

How BuzzFeed gets its employees data-focused

"Plenty of publishers say they’re data-driven in their work. But at BuzzFeed, anybody on staff can query the massive pile of data they’re aggregating from the dozens of platforms and syndication partners they use to distribute content, and nearly half the company’s employees now pull data on a monthly basis."

In case you missed it

Politico Jack Shafer

The 3 lame stories the press writes about every president

"Outside of rewriting stories their predecessors have written many times before, few Washington journalists ever get the joke."

Politico HADAS GOLD

Another defection from IJR

"Colin Chocola, a lead producer in IJR's video department, put in his two-week notice on Monday."

ADVERTISEMENTS

Training

Seminars and classes about journalism

Coffee Break Course

A two-minute course from News University

5 motivators to engage your viewers

The lead of your story has to speak to what motivates viewers to sit and watch. Here are five motivators for engaging viewers with a news story on TV or the web:

  • Money
  • Family
  • Safety
  • Health
  • Community

You can address the “safety” motivator in crime stories, in stories about unsafe cars or in stories about texting or talking on the phone while driving. The “community” motivator might be a story about crumbling neighborhoods, the rise of social networks and the push for neighborhood schools.

As you craft your lead, and the entire story, write to one (or, even better, more than one) of those motivators. For example, a city council meeting about a tax increase is clearly about money. But if the tax increase is going to pay for more police officers, it might be a story about safety.

Taken from Five Motivators to Engage Viewers, a video tutorial by Poynter's Al Tompkins at Poynter NewsU.

Take the full course

Have you missed a Coffee Break Course? Here's our complete lineup. Or follow along at #coffeebreakcourse.

Poynter's News University

Poynter's News University is the world's most innovative journalism and media e-learning program. From mobile tools and social media strategies to writing and reporting techniques, we've got more than 400 free and low-cost courses to build your career. Whether it’s an interactive program or on-demand video teaching, our online training lets you learn on your own schedule, anytime, anywhere. Put the power of NewsU training to work in your newsroom, your classroom and your organization.

On Campus & Around the World

Join Poynter faculty and the industry’s brightest minds and most accomplished journalists and educators for several days of intensive learning on our campus in St. Petersburg , Florida or at locations around the world. Our seminars are designed to sharpen your skills, elevate your career and ignite your imagination.

Upcoming Seminars & Events

Private Programs and Training Partnerships

Poynter faculty teach in newsrooms, classrooms and conference rooms all around the world. Since 2014, we have forged training partnerships with more than 20 major media and educational organizations including Gannett, McClatchy, Google, AP, National Geographic and Univision. From training programs for your entire organization to individual coaching, we can create programs to focus on your specific training needs.

Learn more

Get Poynter Prepared

Get a personalized training experience with our Poynter Prepared Membership Program. With each membership level, you will have access to instant perks, services and benefits that will help you on your way to career success. Available benefits include exclusive invitations, free courses, discounts on all Poynter training and private coaching by Poynter faculty. We will help you be a better journalist. And you'll help Poynter advance journalism and support democracy on a global scale.

Become a member

About Poynter

A global leader in journalism. Strengthening democracy.

The Poynter Story

Since its founding in 1975, The Poynter Institute has had one goal: to elevate journalism. More than 40 years later, our role in strengthening democracy has never been more important.

Each year, Poynter reaches thousands of journalists around the world through a combination of seminars in St. Petersburg and around the globe, e-learning courses through News University, our news and information site on Poynter.org, and much much more. Last year alone, we trained journalists from 126 countries and have forged training partnerships with more than 20 major media organizations, including Gannett, Google, National Geographic and Univision.

Learn more

Our Communities

For 40 years, The Poynter Institute has had one goal: to make journalism better. Whether you’re a journalist working in a newsroom, an entrepreneur looking to scale your startup, an educator looking for resources to help you and your students, or a media organization seeking a training partner, Poynter can help.

Let Poynter connect you with the community to meet your unique training needs.

Looking for other ways to connect with Poynter? Visit Poynter's Facebook page and join our Linked-In group.

Learn More

Events

Poynter offers a variety of events that help members of the community better understand issues surrounding journalism and the people who produce it. Speakers have ranged from political contributor and strategist Ana Navarro, to satirist and author Andy Borowitz, MSNBC’s Joe Scarborough and Mika Brzezinski, and a number of Pulitzer Prize winners including David Barstow of The New York Times, Tim Nickens and Dan Ruth of the Tampa Bay Times, and David Maraniss of The Washington Post.

See our lineup

Thought Leadership

Poynter regularly brings together media executives, journalists, technologists and academics to share ideas and expertise focused on the future of news. From audience engagement and mobile newsgathering to issues of sustainable news models, you’ll hear robust discussion around the intersection of journalism, technology and the public interest.

Support Poynter

The Institute’s role in strengthening democracy has never been more important. Your support makes a difference in the lives of journalists and the citizens they serve. Please consider making a gift to the Institute to advance journalism and democracy during this age of profound change.

Support Poynter