In Case You Missed It

Billy Penn Jennifer Lin

Ex-Inquirer reporter says Trump called her the c-word

"Craig, a calm Iowan, asked Trump what was wrong with the story. He explained that The Inquirer would run a correction if the paper had made an error. Trump snapped that he didn’t read the story."

Washington City Paper WILL SOMMER

Political consultant threatens to kill story

"He went on to ask whether LL would be aware if City Paper suddenly received a lot of money, and pondered how much he would have to spend in ads to gain more 'power' to kill stories like this one."

The Guardian Mark Sweney

Daily Mail owner to cut more than 400 jobs

"About 40% of the total job cuts will come from the company’s DMG Information business in the US, with the remainder coming from its Euromoney, RMS and head office."

The New York Times Magazine Robert Draper

How Donald Trump set off a civil war within the right-wing media

Interviews with Sean Hannity, Ann Coulter and Erick Erickson.

Digiday Lucia Moses

Tech publisher IDG got 38 percent of ad-blockers to whitelist its site

"...While it doesn’t see much hope in a traditional paywall, it’s gotten 500,000 people to share their email in exchange for premium content."

The Hollywood Reporter Eriq Gardner

Andrea Tantaros responds to Fox's "opportunist" insult

"She's also arguing that Fox News leaks to reporters vitiates an arbitration provision."

ALAN PRENDERGAST Westword

Can the Denver Post survive its hedge-fund owners?

"At the Denver Post, the chain’s flagship paper, the newsroom has been pruned of more than a third of its employees since June of last year."

CNN Jeremy Diamond

Donald Trump promotes Google News conspiracy

"Trump didn't cite a source to back up his claim, but the most recent report alleging this came from Sputnik News, a Russian state-owned news agency."

The New York Times Emily Steel and Michael J. de la Merced

CBS and Viacom, long split, will be told to consider reuniting

"The request would prompt CBS and Viacom to establish independent board committees to explore the idea, said the people, who spoke on the condition of anonymity."

The Wall Street Journal Tom Corrigan

Gawker Media creditors ask judge for investigation

"In a filing, creditors of the online-media company are seeking access to Gawker’s books and to depose founder Nick Denton"

The Washington Post Margaret Sullivan

Opinion: Red-state Clinton newspaper endorsements aren't pointless

"Surprise editorials are the ones that count, as long as they make sense, given the paper’s usual tone."

KPNX Bryan West

Arizona Republic gets death threats after Clinton endorsement

"We're getting a lot of reaction both locally and national."

Sports Illustrated Richard Deitsch

'Mike & Mike' host might get his own TV show

"...ESPN executives are exploring moving Mike Greenberg — one half of the long-running Mike & Mike radio show on ESPN Radio — into a new role as the lead host of a television show..."

The Washington Post Erik Wemple

Fox News’ James Rosen critiques Lester Holt

"To voice great respect for someone that you then go on to criticize is an overdone rite of Washington smarm. Cut it out."

Meditite Alex Griswold

Opinion: Media outlets should stop online polling

A rebuttal to Donald Trump's flawed claim that he won all the polls after the debate.

In case you missed it

Billy Penn Jennifer Lin

Ex-Inquirer reporter says Trump called her the c-word

"Craig, a calm Iowan, asked Trump what was wrong with the story. He explained that The Inquirer would run a correction if the paper had made an error. Trump snapped that he didn’t read the story."

Washington City Paper WILL SOMMER

Political consultant threatens to kill story

"He went on to ask whether LL would be aware if City Paper suddenly received a lot of money, and pondered how much he would have to spend in ads to gain more 'power' to kill stories like this one."

The Guardian Mark Sweney

Daily Mail owner to cut more than 400 jobs

"About 40% of the total job cuts will come from the company’s DMG Information business in the US, with the remainder coming from its Euromoney, RMS and head office."

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How headline writing and SEO collide

SEO (Search Engine Optimization) includes techniques (both editorial and technological) to ensure relevant content ranks well in search results on search engines. Good SEO calls for breaking--or at least re-examining--some established conventions of headline writing.

Consider these ways that headline practices and SEO needs collide:

Style issues. Conventional print headlines typically use last names only and abbreviations (in state names, for example). Good SEO includes spelling out any keywords that a user is likely to use in a search query.

Creativity and variety. A frequent complaint among headline writers is that the pursuit of the literal in web headlines takes all the fun and creativity out of headline writing. This doesn’t necessarily have to be the case. Where print headlines are constrained by layout specifications, web headlines are constrained by the dictates of good SEO. Just as headline writers treat tight specs as a challenge to write around, so should they see SEO considerations.

When things get tough, remember... You’re not writing for Google; you’re writing for people, with Google in mind. Sometimes headline writers get carried away with SEO. It’s counterproductive to put these goals ahead of clarity and common sense.

Taken from Writing Online Headlines: SEO and Beyond, a self-directed course by Eric Ulken at Poynter NewsU.

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