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In Case You Missed It

Nieman Lab KEN DOCTOR

Michael Ferro’s creeping privatization of Tronc

"Will his attempt to sideline investor Patrick Soon-Shiong lead to consolidated control, or will legal action push back? And did we ever figure out what a Tronc is, anyway?"

Farai Chideya Columbia Journalism Review

Newsrooms still aren't willing to discuss their diversity numbers

"One company admitted off the record that they were not responding to diversity requests, period."

Digiday Max Willens

‘News is not Netflix’: Personalization’s appeal remains uncertain for some publishers

"No one likes a product update, of course. But this might be the wrong time to ask publishers about personalization. Even though more of them are tailoring article recommendations, the contents of their homepages and their apps for readers, many news publishers are suddenly less than keen to talk about these strategies..."

The New York Times ERIN GEIGER SMITH

First, a word from our celebrity

“'Selling underwear on a podcast was always my highest aspiration,' said Jon Favreau, a former speechwriter for President Barack Obama who now is a host of 'Pod Save America,' a political program."

The Washington Post Paul Farhi

Things get real for some right-wing personalities.

"There are prominent people on the right opposed to Trump who are looking for a chance to excommunicate anyone allied with him from the right.'

The Wall Street Journal CHRISTOPHER WEAVER and JOHN CARREYROU

Rupert Murdoch walks away from Theranos deal

"Under the terms of that deal, Theranos agreed to pay Mr. Murdoch a nominal amount equal to a tiny fraction of the original purchase price, the people said. One person familiar with the matter said the amount was just $1."

Slate Will Oremus

The media have finally figured out how to cover Trump’s lies

"Not just falsehood by falsehood, but as the defining feature of his presidency."

Casey Newton The Verge

Would you pay for Tweetdeck?

"Twitter is considering offering a paid subscription to power users, including brands and news organizations, The Verge has confirmed."

Deadline Dominic Patten

Hollywood Reporter paying out nearly $1 million in freelancer lawsuit

"The preliminary approval by Judge Ann Jones after a hearing Wednesday at LA Superior Court downtown means that about 35 THR contributors who were designated as independent contractors instead of employees will get a check for around $14,840."

The Associated Press No byline

ABC News says 3 of its Twitter accounts were hacked

"The tweets have since been deleted and ABC News said that it 'resolved the issue quickly.'"

CNN Money Dylan Byers

Disney extends Bob Iger's contract

"The Walt Disney Company is once again extending CEO Bob Iger's contract, highlighting the absence of an obvious successor to one of the most powerful men in media and entertainment."

Columbia Journalism Review Jeremy Borden

How two Marshall Project collaborations shined a light on prison payments

"'They’re a tight band, a digital start-up with a single mission, and we’re a large general-interest news organization that covers it all,' says Ann Gerhart, a senior editor-at-large at The Washington Post who edited Hager’s story."

The Washington Post Tauhid Chappell

The Washington Post had a crab mascot, before it died

"The #leftovers Slack channel quickly mobilized to humanize the crab, much to the chagrin of some who wanted to eat her. It didn’t take long for a name to be chosen."

McClatchy D.C. PETER STONE AND GREG GORDON

FBI’s Russian-influence probe includes a look at Breitbart, InfoWars

"Federal investigators are examining whether far-right news sites played any role last year in a Russian cyber operation that dramatically widened the reach of news stories — some fictional — that favored Donald Trump’s presidential bid, two people familiar with the inquiry say."

CNN Brian Stelter

In interview about his falsehoods, President Trump offers new ones

"Time magazine's interview with President Trump about past falsehoods is full of new falsehoods from the president."

In case you missed it

Nieman Lab KEN DOCTOR

Michael Ferro’s creeping privatization of Tronc

"Will his attempt to sideline investor Patrick Soon-Shiong lead to consolidated control, or will legal action push back? And did we ever figure out what a Tronc is, anyway?"

Farai Chideya Columbia Journalism Review

Newsrooms still aren't willing to discuss their diversity numbers

"One company admitted off the record that they were not responding to diversity requests, period."

Digiday Max Willens

‘News is not Netflix’: Personalization’s appeal remains uncertain for some publishers

"No one likes a product update, of course. But this might be the wrong time to ask publishers about personalization. Even though more of them are tailoring article recommendations, the contents of their homepages and their apps for readers, many news publishers are suddenly less than keen to talk about these strategies..."

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5 motivators to engage your viewers

The lead of your story has to speak to what motivates viewers to sit and watch. Here are five motivators for engaging viewers with a news story on TV or the web:

  • Money
  • Family
  • Safety
  • Health
  • Community

You can address the “safety” motivator in crime stories, in stories about unsafe cars or in stories about texting or talking on the phone while driving. The “community” motivator might be a story about crumbling neighborhoods, the rise of social networks and the push for neighborhood schools.

As you craft your lead, and the entire story, write to one (or, even better, more than one) of those motivators. For example, a city council meeting about a tax increase is clearly about money. But if the tax increase is going to pay for more police officers, it might be a story about safety.

Taken from Five Motivators to Engage Viewers, a video tutorial by Poynter's Al Tompkins at Poynter NewsU.

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Since its founding in 1975, The Poynter Institute has had one goal: to elevate journalism. More than 40 years later, our role in strengthening democracy has never been more important.

Each year, Poynter reaches thousands of journalists around the world through a combination of seminars in St. Petersburg and around the globe, e-learning courses through News University, our news and information site on Poynter.org, and much much more. Last year alone, we trained journalists from 126 countries and have forged training partnerships with more than 20 major media organizations, including Gannett, Google, National Geographic and Univision.

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