December 17, 2002

Do believe the hype!


Super Bowl XXXIV, the first of the 21st century, produced exciting entertainment and tremendous digital photography advances.


Professional photographers equipped with filmless cameras transmitted hundreds of images around the world within minutes. For many, the age of the ditcams (digital cameras), dumping over ISDN (high-speed Internet connections) en masse, dawned at 6:53 p.m. EST as the Associated Press uplinked its first photo image some 10 minutes after kickoff.


Five years ago when digital cameras first came on the scene, photographers and photo editors expressed major skepticism. Yet at Super Bowl XXXIV, digital cameras were commonplace with three-fourths of the images captured being on digital medium. The Associated Press, Reuters, USA Today, Knight-Ridder Tribune News Service, The Atlanta Journal-Constitution, and the Nashville Tennessean all produced 100% digital coverage for the Super Bowl. Several other media organizations mixed digital and traditional film technology.


The premiere of Nikon’s D-1 camera, Dennis Walker’s photo-mechanic image browsing software, and PC-based image handling platforms were the buzz of “photo-land,” a makeshift community of mobile trailers positioned outside of Gate D at the Atlanta Georgia Dome.


The following are examples of the digital coverage produced.

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Kenny founded Poynter's photojournalism program in 1995. He teaches in seminars and consults in areas of photojournalism, leadership, ethics and diversity.
Kenneth Irby

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