September 9, 2003

Electronic imaging raises questions about what is ethical in the process of editing photographs.  The questions may be new, but the answers all come from old values.
 
Simply put, the Journal News does not alter photographs. Our pictures must always tell the truth. When we fool readers, we undermine our credibility.
 
The content of a photograph will NOT be changed or manipulated in any way. Only the established norms of standard photo printing methods such as burning, dodging, toning and cropping are acceptable. Retouching is limited to removal of normal scratches and dust spots.
 
Serious consideration must always be given in correcting color to ensure honest reproduction of the original. Cases of abnormal color or tonality will be clearly stated in the caption. Color adjustment should always be minimal.
 
In any instance where a question arises about such issues, consult the editor, managing editor, or the DME/Presentation. ANY exceptions, including photo illustrations, must be approved by one of these editors.
 
The integrity of our photo report is our highest priority.  Nothing takes precedence over its credibility.

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Kenny founded Poynter's photojournalism program in 1995. He teaches in seminars and consults in areas of photojournalism, leadership, ethics and diversity.
Kenneth Irby

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