How much do we really know about how people read news websites? We can track their behavior clicking through a site visit. We can collect personal information. We can ask them questions. But that presents a small part of the full picture. To get the rest, we need to climb inside their heads and look through their eyes as they view online news sites — to peer into their minds and see patterns that even they don’t consciously see.
That, remarkably, is what we’ve done. The Poynter Institute, the Estlow Center for Journalism and New Media, and Eyetools Inc. in late 2003 took 50 Internet users and looked through their eyes — utilizing sophisticated and non-intrusive “eyetracking” equipment — as they each spent an hour reading news websites and multimedia news content. We used the Eyetools Analysis Solution Suite to capture and process the data and looked to the company’s experts to help us compile the initial findings. What we learned will be the subject of this website.
With the testing phase complete, at this writing we are finishing up the analysis of many megabytes of data. We expect to release the results in August.
Uncategorized
Welcome to Eyetrack III
Tags: Poynter Archived, The Eyetracker
More News
There’s no evidence of a cyberattack in the Baltimore bridge crash
Officials are still investigating why the cargo ship lost power before it slammed into Maryland's Francis Scott Key Bridge
March 28, 2024
A pink slime site used AI to rewrite our AI ethics article
Even Poynter’s guide for using generative AI ethically isn’t immune from those who won’t.
March 27, 2024
Opinion | NBC News will part ways with Ronna McDaniel, but that won’t end the drama
While it’s never too late to do the right thing, this is going to leave a scar at NBC News
March 27, 2024
Baltimore’s mayor asked journalists to stop airing footage of the Key Bridge collapse. Should they?
What responsibilities do news organizations have when showing dramatic images of disasters?
March 27, 2024
How politicians abuse language to magnify fear and reflect grievances
Orwell, Trump, and the zombie apocalypse: An essay about diss, dys, and dat
March 27, 2024