February 18, 2008
  • Be willing to venture and visit new arenas.
  • Care about what happens in your community. Be apart of it by seeking out new sources and coverage ideas.
  • Know what is going on around you. Awareness is key and will begin with staying connected to your publications coverage.
  • Listen to readers/viewers. Take time to meet them face-to-face. Listening closely to people outside of your newsroom will lead to new relationships.
  • Look for ways to make all of the pieces of the reporting fit together in a complimentary manner.
  • Develop new contacts and resourcesthat are open and available to you. Be smart about how you use them.
  • Communicate with people throughout your organization.
  • Resist the temptation to rely on the status quote, “We’ve always done it this way.” The internet is a new opportunity.

Download a PDF worksheet: FINDING UNTOLDSTORIESFINDING UNTOLDSTORIES

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Kenny founded Poynter's photojournalism program in 1995. He teaches in seminars and consults in areas of photojournalism, leadership, ethics and diversity.
Kenneth Irby

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