Archived Stories:
Dangerous blend: how lines between editorial and advertising are blurring
Frédéric Filloux, Guardian, May 16, 2011
For Journalists, a Call to Rethink Their Online Models
Brian Stelter, New York Times, May 10, 2011
How Google’s Panda Update is inadvertently encouraging even more content farms
Bill Mitchell, NewsPay, Poynter, May 5, 2011
Ready for the mobile ad revolution?
Alan D. Mutter, Reflections of a Newsosaur, Apr. 13, 2011
Borrell Report: Who will benefit as local ad spending nearly
doubles online in next few years?
Rick Edmonds, BizBlog, Poynter, Apr. 5, 2011
Selling mobile advertising: How local news organizations can get started
Amy Gahran, Knight Digital Media Center, Mar. 22, 2011
New York Times paywall could increase circulation and ad revenue while protecting print
Rick Edmonds, BizBlog, Poynter, Mar. 17, 2011
The Newspaper Business Implodes
Michael DeGusta, Business Insider, Mar. 16, 2011
Newspaper ad sales hit 25-year low in 2010
Alan Mutter, Reflections of a Newsosaur, Mar. 16, 2011
5 Tips for Better Advertising in Mobile Apps
Tim Wandell, Mashable, Mar. 11, 2011
Why Spot.us user says it ‘is one of the best advertising experiences I’ve ever had’
Bill Mitchell, NewsPay, Poynter, Feb. 22, 2011
Brand Bowl makes a run at social media metrics for advertising
Bill Mitchell, NewsPay, Poynter, Feb. 11, 2011
Tablet ads must be engaging, easy to use
Damon Kiesow, Poynter, Dec. 1, 2010
U.S. Online Display Advertising Market Delivers 22 Percent
Increase in Impressions vs. Year Ago
comScore, Nov. 8, 2010
The Newsonomics of the ad recovery
Ken Doctor, Neiman Journalism Lab, Oct. 21, 2010
As Social Media Grows, What Will Become of the Plain Old Banner Ad?
Dorian Benkoil, Poynter, Oct. 6, 2010
YouTube Ads Turn Videos Into Revenue
Claire Cain Miller, New York Times, Sep. 2, 2010
Top 5 Mobile Advertising Trends To Watch
Erica Swallow, Mashable, Aug. 20, 2010
Facebook Ad Revenues Expected To Reach $1.2 Billion This Year
David Kaplan, paidContent, Aug. 12, 2010
Mounting Web Woes Pummel Newspapers
Nat Ives, Advertising Age, Jun. 28, 2010
Internet Is Set to Overtake Newspapers in Ad Revenue
Lauren Goode, WSJ Blogs, Digits, Jun. 15, 2010
McClatchy, Others Use PlaceLocal to Help Advertisers Reach Small Audiences
Bill Mitchell, NewsPay, Poynter, Jun. 16, 2010
U.S. Newspaper Online-Advertising Sales Increase First Time Since 2008
Greg Bensinger, Bloomberg, May 27, 2010
An Ad Engine to Put ‘Mad Men’ Out of Business
Anne Eisenberg, New York Times, May 21, 2010
A beginner’s guide to online video advertising
Sean Blanda, eMedia Vital, May 20, 2010
Online Ad Revenues Set Record During Quarter
Joseph Tartakoff, paidContent, May 13, 2010 (Related Chart)
The next step in advertising: Local media as merchants?
Dave Chase, Online Journalism Review, May 11, 2010
Location-Based Ads a Goldmine, Says Survey – 50% of Users Take Action
Sarah Perez, ReadWriteWeb, Apr. 29, 2010
Google Places adds new local business tools
David Weinfeld, Lost Remote, Apr. 21, 2010
Twitter Finally Unveils Its Ad Model
Joseph Tartakoff, paidContent, Apr. 13, 2010
Without Online Classifieds, Online Ad Spending Was UP in 2009
Ken Doctor, Newsonomics, Apr. 13, 2010
Three ways Apple’s iAd might impact the news industry’s continued advertising woes
Joshua Benton, Neiman Journalism Lab, Apr. 8, 2010
Sites Reinvent Classified Ads with Social Media, New Features
Leah Betancourt, Poynter, Apr. 2, 2010
A Plan for Spot.Us to Use Community-Centered Ads
David Cohn, MediaShift Idea Lab, Apr. 1, 2010
AP’s ethnographic studies look for solutions to news and ad “fatigue”
Martin Langeveld, Nieman Journalism Lab, Mar. 26, 2010
Google’s Take on the Next Generation of Online Advertising
Rick Edmonds, Biz Blog, Poynter, Mar. 29, 2010
NAA: Newspapers’ Dismal Year: Historic Declines For Print, Online In ‘09
David Kaplan, paidContent, Mar. 24, 2010
Do Marketers Still Need News Brands?
Ken Doctor, Advertising Age, Mar. 11, 2010
YouTube Brings Mobile Ads to Revenue Mix
Michael Learmonth, Advertising Age, Mar. 9, 2010
Facebook location sharing could impact local advertising
Mark Briggs, Lost Remote, Mar. 9, 2010
Can Ad Networks & Exchanges Help Increase Ad Prices (Instead of Driving Them Down)?
Dorian Benkoil, Poynter, Mar. 8, 2010
Newspapers’ Online Ads Are Worse Than You Think
Ryan Chittum, Columbia Journalism Review, Mar. 2, 2010
5 Questions about Twitter Advertising
Rick Edmonds, The Biz Blog, Poynter, Feb. 25, 2010
Metering Paid Content So It Protects — Even Grows — Online Ad Revenue
Bill Mitchell, NewsPay, Poynter, Feb. 19, 2010
NAA Report: Newspaper Inserts “Under Siege”
Rick Edmonds, The Biz Blog, Poynter, Feb. 15, 2010
Google Enhances its Advertising Tools for Small Businesses
Bill Mitchell, NewsPay, Poynter, Feb. 15, 2010
11 Strategies for Publishers to Get Their Share of Local Online Advertising
Bill Mitchell, NewsPay, Poynter, Feb. 10, 2010
Borrell vs. Potts: Can Local Advertisers Be Sold on Local Online News?
Bill Mitchell, NewsPay, Poynter, Feb. 8, 2010
Google Patent Filings Shed Light On Future Of Internet And Online Advertising
Laurie Sullivan, MediaPost News, Online Media Daily, Feb. 4, 2010
News Organizations Tap into Twitter, Facebook to Generate Ad Revenue
Mallary Jean Tenore, Poynter, Feb. 1, 2010
Apple’s Insidious Plan To Force Advertisers To Use Apple’s Ad Technology
Ian Schafer, Business Insider, Jan. 28, 2010
Five Mobile Trends for 2010
Dan Neumann and Allison Mooney
Advertising Age, Jan. 21, 2010
Confusing Audience Metrics Are Crippling Online Ad Sales
Rick Edmonds, The Biz Blog, Poynter, Jan. 15, 2010
Google: Apple’s Quattro Buy Is Proof Of A Competitive Mobile Ad Market
Tameka Kee, paidContent, Jan. 5, 2010
from Mobile Ads, Online Display and Social Media
Rick Edmonds, The Biz Blog, Poynter, Jan. 4, 2010
Ad Influx Brightens Hopes For Newspapers, Magazines
Russell Adams and Shira Ovide, Wall Street Journal, Jan. 3, 2010
2010 outlook on ad revenue and strategic initiatives
Nestor Bailly, Editors Weblog, Dec. 17, 2009
How to Increase Ad Revenue with Paywalls, Higher Rates, Content Tracking
Steve Myers, Poynter, Dec. 11, 2009
The daunting reality facing newspapers
Alan D. Mutter, Reflections of a Newsosaur, Dec. 9, 2009
5 Tools to Help Automate Local Advertising
Andria Krewson, MediaShift, Dec. 8, 2009
Forecast: Online Will Take More Ad Dollars Than Newspapers By 2015
Robert Andrews, paidContent, Dec. 8, 2009
A Friend’s Tweet Could Be an Ad
Brad Stone, New York Times, Nov. 21, 2009
Television: Bad News for Local Television Stations
Neal Justin, StarTribune, Nov. 21, 2009
What Consumers Are Thinking & What It Means for the Return of Advertising
Steve Myers, Poynter, Nov. 19, 2009
What’s Apple Doing With A Patent For Non-Skippable Ads?
Jay Yarow, Silicon Alley Insider, Nov. 15, 2009
(See also:
Apple Wouldn’t Risk Its Cool Over a Gimmick, Would It?
Randall Stross, New York Times, Nov. 14, 2009)
How Ford Does Social Media
JD Lasica, Socialmedia.biz, Nov. 9, 2009
Study: Newspapers Need to ‘Shed Legacy Costs’ to Capture Online Ad Spending
Bill Mitchell, NewsPay, Poynter, Nov. 13, 2009
Online Ads Are Booming, if They’re Attached to a Video
Brian Stelter, New York Times, Nov. 10, 2009
IDC: Global Online Ad Spend Has Bottomed Out–But Real Growth Won’t Show Until Q1
David Kaplan, paidContent, Nov. 10, 2009
Happy Birthday, Digital Advertising!
Frank D’Angelo, Advertising Age, Oct. 26, 2009
High-End Brand Publishers Need to Sell Scalable Premium Ad Solutions, Not Commodity Ad Space
Scott Karp, Publishing 2.0, Oct. 26, 2009
Online Rally May Sidestep Newspapers
Stephanie Clifford, New York Times, Oct. 25, 2009
Newspapers Find Some Relief in GM, Mercedes-Benz Ads
Greg Bensinger, Bloomberg.com, Oct. 16, 2009
More advert stats: 8% of users account for 85% of clicks
Nestor Bailly, Editors Weblog, Oct. 15, 2009
Can Self-Service Newspaper Ads Crack the Small Merchants Market?
Rick Edmonds, The Biz Blog, Poynter, Oct. 8, 2009
Barely Anybody Clicks On Banner Ads Anymore
Kunur Patel, The Business Insider, Oct. 1, 2009
Prolonged Recession Boosts Coupon Clipping, Newspaper Inserts
Rick Edmonds, The Biz Blog, Poynter, Sep. 30, 2009
Will the Future of Advertising Be a Blend of Old and New Media?
Knowledge@Wharton, Sep. 30, 2009
Has newspaper advertising reached rock bottom? Probably not
Martin Langeveld, Nieman Journalism Lab, Sep. 22, 2009
A Guide To The Infighting Between Premium Publishers And Ad Networks
Michael Zimbalist, paidContent.org, Sep. 18, 2009
Google Aims to Wrest Display Ads From Yahoo
Miguel Helft and Stephanie Clifford, New York Times, Sep. 18, 2009
Ad spending 2009: Even media is buying less media
Meg James, Los Angeles Times, Sep. 16, 2009
Privacy Advocates Take On Behaviorally-Targeted Ads on News Sites
Rick Edmonds, The Biz Blog, Poynter, Sep. 8, 2009
Advertisers Get Where the Readers (and Customers) Are
Bill Mitchell, NewsPay, Poynter, Aug. 28, 2009
More marketers use social networking to reach customers
Jon Swartz, USA Today, Aug. 27, 2009
Twitter To Add Location Data — A Precursor To Geotargeted Ads?
Tameka Kee, paidContent, Aug. 20, 2009
Newspaper Industry Ad Revenue at 1965 Levels
Ryan Chittum, CJR, Aug. 19, 2009
(See also: The Chasm Between the Value of Print and Web Readers)
Advance Partnership Signals Greater Microsoft/Newspaper Connection
Ken Doctor, Content Bridges, Aug. 16, 2009
Is Television Over?
An intriguing new book about the ad recession’s next victim
Seth Stevenson, Slate, Aug. 10, 2009
Modest newspaper sales bounce predicted
Alan D. Mutter, Reflections of a Newsosaur, Aug. 7, 2009
Ad Biz Faces the ‘New Normal’
The industry will be changed forever by this recession. What will it look like on the other side?
Steve McClellan, Adweek, Aug 3, 2009
The Continuing Search for Online Ads that Work
Rick Edmonds, The Biz Blog, Poynter, Jul. 30, 2009
Taming the Web for Local Advertisers
Jon Fine, BusinessWeek, Jul. 30, 2009
Yahoo-Microsoft Search Deal Leaves Newspapers on Sidelines
Ken Doctor, Content Bridges, Jul. 29, 2009
Lab Watches Web Surfers to See Which Ads Work
Brooks Barnes, New York Times, Jul. 26, 2009
Profits, Recession, and Recovery
Robert G. Picard, The Media Business, Jul. 23, 2009
There’s ads, and then there’s ads
Steve Yelvington, Jul. 23, 2009
Five Reasons to Advertise on Newspaper Web Sites
Lisa Rabasca, Newspaperproject.org, Jul. 23, 2009
NYTimes.com Introduces Self-Serve Ads For Hyperlocal Sites
David Kaplan, PaidContent.org, Jul. 22, 2009
Realtors Repudiate Newspaper Ads
Alan D. Mutter, Reflections of a Newsosaur, Jul. 22, 2009
How Craigslist Turned Small Ads into Big Business
Kevin Anderson, Guardian, Jul. 15, 2009
Nielsen: Personal Ties and Online Opinions Most Trusted
Mark Walsh, Online Media Daily, Jul. 9, 2009
The Poor Connection Between Internet Advertising and Newspaper Woes
Robert G. Picard, The Media Business, Jul. 8, 2009
Interpublic Pushes ‘Retail 3.0,’ Puts Former Home Depot CMO In Charge Of Emerging Media Lab
Joe Mandese, MediaDailyNews, Jul. 8, 2009
Amazon Patents Detail Kindle Advertising Model
Laurie Sullivan, Online Media Daily, Jul. 7, 2009
(See also: Amazon seeks patents for in-text ads on Kindle
Liz Webber, Editors Weblog, Jul. 7, 2009)
The Economist calls on a new type of targeted reader to “let your mind wander”
Christie Silk, Editors Weblog, July 3, 2009
What Ads Types Are Most Helpful? Search Ads Follow Newspapers, TV
Greg Sterling, Search Engine Land, Jul. 2, 2009
Advertising: The Price of ‘Free’ Media
Publishers Need a New Contract With Consumers
Omar Tawakol, Advertising Age, Jun. 30, 2009
37 Sites Ready To Implement OPA’s Bigger, Badder Ad Formats
Mark Walsh, Online Media Daily, Jun. 30, 2009
The future of ad networks and display advertising
Jake Hird, Econsultancy, Jun. 29, 2009
‘Tweets’ on the menu are a sweet deal
Restaurants using Twitter for cheap, effective marketing
Devra J. First, Boston Globe, Jun. 29, 2009
MinnPost Tries Ads as Local Bulletins
Bill Mitchell, NewsPay, Poynter, Jun. 26, 2009
Reinventing classifieds: MinnPost launches “real-time advertising”
Zachary M. Seward, Nieman Journalism Lab, Jun. 25, 2009
Social Networks: They’re Popular, But Will They Pay? (Audio)
Laura Sydell, NPR, Jun. 23, 2009
NBC, CBS Have Conflicting Visions of Broadcast Future
Brian Steinberg, Advertising Age, Jun. 22, 2009
For Yahoo Newspaper Consortium Members, Targeting Is Now The Draw, Not Job Ads
David Kaplan, paidContent / Washington Post, Jun. 16, 2009
Future of Advertising? Print, TV, Online Ads
ARF, Wharton School Study Finds WOM Largely Driven by Paid Media Ads
Jack Neff, Advertising Age, Jun. 1, 2009
This American Life Recalls The Days Of Newspaper Classifieds
Chris O’Brien, The Next Newsroom Project, Jun. 12, 2009
(Archived This American Life episode, Oct. 11, 2002)
Newspapers face ad revenue hit
Jennifer Youssef, The Detroit News, Jun. 10, 2009
Interview: Andy Ellenthal, CEO Of quadrantONE, On The Alliance’s Move Beyond Newspapers
David Kaplan, paidContent.org, Jun. 10, 2009
Magazine Researchers Explore New Ways to Weigh Ad Impact
Stephanie Clifford, New York Times, Jun. 9, 2009
Al Gore wants to save advertising, too
Caroline McCarthy, The Social, CNET News, Jun. 3, 2009
Future of Advertising? Print, TV, Online Ads
Jack Neff, Advertising Age, Jun. 1, 2009
Advertising Expenditures –Statistics from NAA
(See Also: NAA’s Trends & Numbers)
Yahoo Consortium Newspapers Starting to Book Local Ads
David Johnson, Poynter, May 28, 2009
Publishers Tap Readers for Revenue With $2 Newspapers
Greg Bensinger, Bloomberg.com, May 27, 2009
Pew Research Center: Online Classifieds Climb
Sydney Jones, Pew Internet & American Life Project, May 22, 2009
Yahoo Newspaper Consortium Has Generated Estimated $50 Million In Revenues
David Kaplan, paidContent.org, May 21, 2009
Some Newspapers Booking Local Ads Online Thanks to Yahoo
Nat Ives, Advertising Age, May 21, 2009
An Inside View: How & Why Digital Advertising Stalled
Rick Edmonds, The Biz Blog, Poynter, May 21, 2008
Talking Points Memo�s advertising strategy explained…in 100 seconds
Zachary M. Seward, Neiman Journalism Lab, May 20, 2009
Twitter sees tools, not ads, for revenue
Alexei Oreskovic, Reuters, May 18, 2009
(See also: Interview video with Twitter co-founder Biz Stone)
Magazines Scramble as Auto Pages Diminish
Laura Clark Geist, Advertising Age, May 18, 2009
TV, radio, Web ad revenue taking big hit
Joe Garofoli, San Francisco Chronicle, May 17, 2009
Study: Newspapers Must Cross ‘Digital Abyss’
Media Buyer Planner, May 15, 2009
The Future of Advertising is Shakable and Location-Based
Sarah Perez, ReadWriteWeb, Apr. 30, 2009
Communities are key in building websites’ advertiser support
Robert Niles, OJR, Apr. 21, 2009
Time to Reinvent Advertising, Not Sabotage It
Bill Mitchell, NewsPay, Poynter, Apr. 13, 2009
The Future of Advertising: Just Ask “What Would Google Do?”
Steve Rubel, Micro Persuasion, Apr. 2, 2009
By ‘optimizing’ ads, can the Rubicon Project save this newspaper?
Dan Neil, Los Angeles Times, Mar. 24, 2009
Demos Not Memos: Fixes for Online Ads
Bill Mitchell, NewsPay, Poynter, Mar. 23, 2009
(See also: RevenueTwoPointZero and Twitter #rev2oh)
Media Giants Want to Top Google Results
Nat Ives, Advertising Age, Mar. 22, 2009
Why Advertising Is Failing On The Internet
Eric Clemons, TechCrunch, Mar. 22, 2009
The Great Seattle Advertising Experiment
Scott Karp, Publishing 2.0, Mar. 16, 2009
Ad Revenue Pain Meets the Multiplier Effect
Rick Edmonds, The Biz Blog, Poynter, Mar. 4, 2009
Coupons May Be One More Revenue Source of Worry
Rick Edmonds, The Biz Blog, Poynter, Feb. 25, 2009
MinnPost Seeks Small Bite of Help-Wanted Market
Bill Mitchell, NewsPay, Poynter, Feb. 23, 2009
How Low Will Newspapers’ Ad Revenues Go?
Howard Kurtz, Washington Post, Feb. 19, 2009
Vanishing Ads, the Two Customers Problem &
Why Saving Newspapers is Not Simple
Rick Edmonds, The Biz Blog, Poynter, Feb. 17, 2009
What Advertisers Want to Know About Your Web Site
Bill Mitchell, NewsPay, Poynter, Feb. 16, 2009
The ethical journalist’s guide to selling ads on a website
Robert Niles, OJR, Feb. 13, 2009
Print drives online ad sales at newspapers
Alan Mutter, Reflections of a Newsosaur, Feb. 3, 2009
Washington Post Selling Congrats-Only Obama Ads
Bill Mitchell, NewsPay, Poynter, Jan. 16, 2009
Is ad-supported journalism viable in a pay-for-performance age?
Ethan Zuckerman, My heart’s in Accra, Jan. 16, 2009
The Times to Sell Display Ads on the Front Page
Richard Perez-Pena, New York Times, Jan. 5, 2009
When a Newspaper Stops Publishing in Print,
What Happens to the Print Advertising Dollars?
Scott Karp, Publishing 2.0, Dec. 17, 2008
An Online Ad Forecast: Chilly and Cloudy
Rick Edmonds, The Biz Blog, Poynter, Dec. 5, 2008
Should Newspapers Become Online Ad Brokers for Local Businesses
Mark Glaser, MediaShift, Nov. 20, 2008
Can Newspaper Classifieds Really Be Saved?
Steve Outing, ReinventingClassifieds.com, Apr. 18, 2008
Four Things About QuadrantONE
Ken Doctor, Content Bridges, Feb. 18, 2008
The Coming Ad Revolution
Esther Dyson, Wall Street Journal, Feb. 11, 2008
