Its approach -- putting a small graphic at the end of each article -- is too subtle and unsophisticated, says Steve Outing. "How about instead tracking frequent readers, and presenting them with a donation pitch after they've read a number of articles? And put it in front of their eyes, like between the headline and the first paragraph of, say, the 10th story they've read on your site."
> "If you pay less, eventually you will get less"