Adobe: users prefer mobile Web, sometimes
According to a study by Adobe, consumers prefer the mobile Web over native apps for some tasks. Sarah Perez reports that the study of 1,200 U.S. users found that 66 percent prefer using mobile websites to apps for shopping and entertainment.
However, users preferred apps for other needs, such as social networking, games, music and maps:
The takeaway for content publishers is that mobile apps and mobile websites are not necessarily interchangeable; a mobile strategy must address and take advantage of the strengths of each.