Poynter Online
Here it is: In exchange for a two-year subscription, a newspaper offers customers willing to drop the print edition a reduced subscription fee for its iPad app plus a $250 coupon for a new iPad. "Will the iPad be newspapers' salvation?" writes Bill Mitchell. "No, but it could play a substantial role in the migration of their users from a cost-heavy past to a more efficient future."
> Michael Miner on the iPad: Waiting for the miracle to come
> Steve Jobs visits NYT, WSJ for an iPad show-and-tell
> Rich Jaroslovsky: "iPad needs content just as cool as it is"