Gizmodo.com
Reading the tea leaves of software development kits and documentation can be tricky, but Gizmodo points out that a note posted Wednesday by Apple may hint at the future of their mobile advertising strategy. “If your app uses location-based information primarily to enable mobile advertisers to deliver targeted ads based on a user’s location, your app will be returned to you by the App Store Review Team…” The easy assumption, supported by their recent acquisition of mobile ad company Quattro, is that Apple has plans to move quickly into the business of serving very local, location-aware advertising.
Uncategorized
Apple may be targeting local ads in acquisition, new strategy
Tags: Advertising, Business models, Location-based social media, Media Innovation, Mobile, Mobile apps, Mobile Media
More News
How Poynter transformed a hands-on workshop into an email course
Lessons learned from an experiment in building a new journalism project
April 24, 2024
Opinion | Journalists at Columbia are leading the coverage of their campus
The Columbia Daily Spectator has expertly documented tense protests over the Israel-Hamas war inside and outside the campus.
April 24, 2024
Q&A: Mina Kimes on her run from acclaimed sportswriter to Emmy-nominated NFL Analyst
The ESPN star explains how she got over her fears (and the trolls) to get better at discussing the sport she loves
April 24, 2024
No, Morton Salt and other table salts do not contain sand and glass
Excessive consumption of salt can cause hypertension because of the sodium it contains — not because of glass in the salt
April 24, 2024
Opinion | Everyday sexism has no place in sports journalism
The conversation around Gregg Doyel’s comments to Caitlin Clark failed to address larger, systemic issues that could lead to better journalism
April 23, 2024