April 3, 2010

Wall Street Journal Digits
Amazon’s Kindle app launched Friday for the iPad, and Barnes & Noble expects their e-book store app to launch soon as well. Jeffrey A. Trachtenberg at The Wall Street Journal quotes B&N CEO William Lynch “We don’t have an exact date, but it will be there within the next two weeks. Apple certifies all apps, so it’s not totally in our control.”

Trachtenberg reports that the bookseller’s two apps for the iPhone, the Barnes & Noble eReader and the Barnes & Noble Bookstore have been downloaded a combined 1.5 million times. However, both Amazon and Barnes & Noble now face direct competition in the form of Apple’s own newly launched iBooks app and store.

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