The ad humorously contrasted the advantages of reading a digital tablet newspaper with its ineffectiveness as a flyswatter. McNamara reported last week that the official posting of the ad had been removed from YouTube on Thursday:
"The newspaper responsible for the ad, Newsday, told me yesterday; 'We have taken the commercial 'Flypaper' down and its short, glorious run appears to be over.' Newsday would not say why and Apple did not respond to my request for comment."
McNamara quoted an anonymous source, however, who wrote that the ad had been pulled at the request of Apple:
"This morning I open an e-mail from someone purporting to work at Newsday and asking that his identity not be revealed. 'Newsday got a cease and desist letter threatening all of our apps, if we did not remove the commercial immediately. They took exception to the fact that the (iPad) glass shattered into large jagged pieces.' "