Online Ads Turn in Record Third Quarter
Advertising Age, Nov. 17, 2010
6.4 Billion in Q3 2010 Sets New Record for Internet Advertising Revenues
Interactive Advertising Bureau, Nov. 17, 2010
Michael Learmonth reports that “digital advertising turned in another record period, hitting $6.4 billion in the U.S. in the third quarter, a 17% increase from the same quarter last year, according to the Interactive Advertising Bureau and PriceWaterhouseCoopers.”
He goes on to quote David Silverman, a partner at PwC, as saying that “advertisers are shifting more of their brand messaging online, accounting for this welcome surge in a difficult economy.”
