MediaWeek
Entertainment Weekly will feature 2D mobile bar codes in its April 23 issue that will allow smart phone users to be taken to movie trailers on YouTube.com. According to Lucia Moses at MediaWeek, 20 movies in the issue will feature the codes, which can be activated using the Microsoft Tag application. In addition, five advertisers will also highlight the codes, allowing readers access to content.
> Microsoft pushes "Tag," a new mobile bar code standard (Poynter Online Mobile Media)