Facebook wants to be at the center of the mobile experience
Ryan Kim writes that Facebook's mobile announcement Wednesday touched on three themes: mobile identity, unified location check-ins and local deals for consumers using Facebook Places. Kim explains each:
- Mobile identity: "enabling a single sign-on for mobile apps so users can sign in with one button click, without having to fill in a password."
- Unified location check-ins: "Opening up its location API for Facebook Places so developers can fully integrate Facebook's location service into their apps."
- Local deals: "Offering support for businesses to offer local deals to existing and new customers. When a user checks in at a location, a business owner can offer individual discounts, loyalty rewards for repeat customers or group discounts for people who check-in with friends."
There's more detail in the GigaOm post.
During the event, Facebook CEO Mark Zuckerberg had a "made for Twitter" moment when he said that his company is not building an iPad app because the device is "not mobile. It's a computer." He later clarified that the iPad is not mobile in the same sense as a phone. "We all love Apple products here, and we want to work with them and all that. I just want to keep the event focused on what we're doing today."