New York Observer
"It's kind of unclear even at this stage, when [chief product officer Lewis D'Vorkin] talks about turning people into bloggers, self-promoters and everything, does that mean us?" asks a staffer. "Where do we editors and reporters fit in?" D'Vorkin tells Zeke Turner he knows some people find him scary and call him "Darth D'Vorkin"; he's trying to overcome that, he says.