The Nonprofit Explosion
American Journalism Review, Sep. 2010
“Whether carried out by a CEO or a development pro, fundraising is a consuming and never-ending quest at journalism nonprofits, as much a part of their business as advertising sales are to a publisher in the traditional media world,” reports Mary Walton in the September issue of AJR. “With the task come issues that are foreign to newsgatherers. Precisely what money to take under what conditions requires often thorny ethical decisions. Just because money comes from civic-minded foundations or deep-pocketed do-gooders does not mean it is free of strings or baggage.”