Larry Kramer takes an optimistic look at the rapidly changing media
landscape.
He writes that “what we really have is the beginning of what
promises to be a very exciting chapter in the transformation of the
media industry. To be sure, we still have more questions than answers.
But what is enormously positive about this latest round of efforts is
that they all seem to be moving in the same direction: To create and
curate quality content on multiple platforms with multiple revenue
streams.”
He continues that “if there is an all-purpose business model for
media, no one has found it, and it’s unlikely anyone will….The answer will come in a patchwork of partial solutions specific to the kind of content being delivered, and the habits and preference of the particular audience that wants it. Just as in the past, in the future there will be no one solid and rational system, but rather a collection of improvised arrangements based on lucky alignments of buyers and sellers needs.”
