Nieman Journalism Lab
Subscriptions are deeply discounted, so the main benefit of group-purchased subscriptions is the potential for subscriber retention. (“Get ’em now with the Groupon rate, get ’em next year at full price.”) Greg Spielberg reports that since early June, 31 different magazine titles have attracted some 32,851 new subscribers.
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Groupon-ing is relatively low-risk for magazine publishers, but…
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