Alfred Hermida writes that journalists need to learn how to use social media in ways that support both personal and professional goals. One of the challenges of social media, he says, is that they blur the lines between personal and professional, which require different and intentional strategies.
To build a personal brand, Hermida says journalists can share “knowledge and ideas through social media tools such as blogs, YouTube and Twitter.” To increase professional recognition the “appropriate tools are LinkedIn, Twitter and specific journalism online communities.”
