July 1, 2010

mocoNews
Amazon launched the latest upgrade to its e-reader line Thursday, with a color change and new higher contrast screen on the Kindle DX. Staci Kramer reports the new graphite colored Kindle is being priced to better compete with Apple’s iPad.

“The 9/7″ screen size remains the same, but Amazon says a new, high contrast e-ink display offers 50 percent more contrast for a lower price. The 22 percent price cut to $379 from $489 is slightly less than last week’s 27 percent Kindle 2 drop to $189 yet still widens the price gap between the grayscale 3G Kindle DX and its glossy new color competitor, the iPad from Apple — $629 for the lowest-priced 3G model — to nearly 40 percent.”

> Kindle DX Gets a Better Screen, Lower Price (Mashable)
> The Kindle DX, Now In Black — Like That Other Device We Shall Not Name (TechCrunch)

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