WSJ
The holy grail of advertising is targeting only those consumers with an intent to buy, when they are in a position to immediately walk into your store and complete a transaction. Apple and Google are both in pursuit of this goal, and the future is (almost) here according to a report in today’s Wall Street Journal. In the past few months Apple has acquired Quattro Wireless and Google purchased AdMob Inc. According to the Journal, Google’s new mobile search ad service may launch this week, “People who search for pizza … might see a search ad with a phone number that they can click to call a nearby pizzeria.”
> New Click to Call Phone Numbers in Mobile Ads (Google Mobile blog)
Uncategorized
Location-aware ads coming soon to a phone near you
More News
Opinion | NPR suspends an editor for his essay blasting … NPR
The firestorm caused by Uri Berliner’s critical essay in The Free Press continues to rage
April 17, 2024
Taylor Swift has not endorsed Joe Biden for president
As of mid-April 2024, Swift has not issued a public endorsement for the 2024 presidential election, despite social posts claiming otherwise
April 17, 2024
Opinion | Reaching its limits: CNN’s Gayle King-Charles Barkley show ends
A once-a-week show on Wednesday at 10 p.m. Eastern? Who thought this was a good idea?
April 16, 2024
Two new books are essential reading for anyone considering a news startup
One tells the stories of entrepreneurs taking the plunge. The other focuses on the tools, techniques and trends across an evolving media landscape
April 16, 2024
‘I’m seeing on a very personal level how challenging it is to be a younger reporter these days.’
The Dallas Morning News’ Tom Huang on why he’s championing this Poynter training for early-career journalists
April 16, 2024