Ad Week
Eleftheria Parpis reports that marketers are excited about the iPad’s potential but like media publishers have not quite figured out what to do with the device yet.
Parpis reports that ad agencies are working on a variety of different approaches, such as integrating their messages into content apps or creating brand-specific apps as Proctor & Gamble’s Pampers, “whose app, Hello Baby — its first mobile-device application — allows pregnant women to track their babies’ development.”