February 8, 2010

While my vote for the funniest Super Bowl ad was the Snickers ad featuring Betty White and Abe Vigoda, Motorola’s commercial featuring Megan Fox in a bathtub was in the running, as were a whole lot of ads for companies promoting mobile technology.

Motorola is working to get back in the game since its Razr has lost best-selling status. In mobile services, text messaging answering service KGB used a Sumo wrestler to make its pitch. Boost Mobile prepaid cell phone service did an updated Bears Super Bowl shuffle that gave me freaky flashbacks. And speaking of flashbacks, FloTV, a mobile TV service, created three ads, two with a football theme to pitch TV on the move, and one that was a music video mashup with proceeds from the full-length song going to Oxfam’s Haiti Earthquake Appeal.

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Regina McCombs is a faculty member of The Poynter Institute, teaching multimedia, and social and mobile journalism. She was the senior producer for multimedia at…
Regina McCombs

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