Mobile Media reading for Wed., March 17
>How Apple Seized Mobile Advertising from the Advertising Industry (The Mac Observer)
>Mobile Ad Challenges Come From Within (MediaPost)
>Publisher Experiments With 'Free' And Sees Book Sales Increase 20x (Techdirt)
>Sporting News Today's Paid Cross-Platform Digital Starts April 1 (paidContent)
>How can writers prepare for the iPad? (Guardian)
>Watch How Magazine Features Can Look Like Incredible Mini-Movies On The iPad (Business Insider)
For a constantly updated version of stories we're watching, see our Mobile Media Reader.