Most publications don’t have a mobile strategy
Talking Points Memo
Josh Marshall, at the left-leaning Talking Points Memo, notes that most news publishers do not have a mobile strategy.
Reviewing the mobile traffic to his own site, he writes that it has doubled this year, and he is working on making it more phone and tablet-friendly. But, he argues, having a mobile website or iPhone app is not enough. Having a real mobile strategy requires building a mobile-native experience and content that takes advantage of the medium:
He sees very little of that "new" thinking being applied to mobile news so far.