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NBC’s Olympics coverage on mobile platforms generated 58.2 million page views through the first 11 days of the Vancouver games. That traffic is a 68 percent increase over the 17-day total for the entire 2008 Beijing Games. NBC’s mobile offerings include a Web site and iPhone app.
>Olympics Tally for NBC Across All Platforms (Ad Week)
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NBC Olympics on mobile gets 58.2 million page views
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