Here is one of those great ideas that is so simple to use you have to wonder why somebody didn’t invent it sooner. It’s called Hipmunk, a new travel website that sorts flights by cost, time and — my favorite category — “agony.”
The site is getting rave reviews from lots of important voices.
A CNNMoney.com feature story about the startup pointed out the positive press it has received:
” ‘When you see the results you’ll never want to see flight results in any other format,’ TechCrunch gushed. ‘It’s one of those “that’s so obvious why didn’t I think of that” moments.’
“Lifehacker calls the site ‘fantastic’ and praised its visual innovation.
” ‘We spent a disproportionate amount of time on building that interface,’ says developer Adam Goldstein, who graduated from MIT this spring. ‘Helping users find the right flight in the least amount of time is what informs every decision.’
“Hipmunk cuts the clutter, displaying all flight options on one screen. Prices show on the grid’s vertical axis, with departure times on the horizontal axis. Airlines are color-coded — JetBlue flights in blue, Delta in orange, and so on — allowing searchers to zoom straight in on their favorites.”
