The video of a man trapped in an elevator for 41 hours was a companion to a Nick Paumgarten piece. "I had gone to enough Web seminars where they say videos on the Web have to be less than three minutes long," says New Yorker Web editor Blake Eskin, "so I handed off the elevator surveillance tapes to a multimedia producer and told her to cut it down. It became a big viral success and brought a lot of people around the world in to read an 8,000-word piece on elevators."