Following the Money in the Social Media Advertising Boom
Mashable, Sep. 10, 2010
Mashable’s Adam Ostrow offers a number of trends that help explain why research company eMarketer recently raised its 2010 spending forecast for advertising on social networks by nearly 30% to $1.68 billion domestically. He writes: “While the market sorts out the winners and losers from a platform perspective, one thing that’s becoming clear is that social — which eMarketer estimates will account for 6.7% of total online ad spend this year — is being thought of in a much broader light than even the increasingly optimistic projections show.”
