The Poynter Institute's Roy Peter Clark teaches you how putting the right words in the right places can strengthen your writing.

Watch the video preview below, then find a full version of this lesson on Poynter's e-learning site, News University.

In the 11-minute, full lesson, you'll learn how to determine your reader's experience by placing words in strategic places. Clark looks at writing examples from literature and journalism to examine the importance of word placement in a sentence. He also demonstrates how to move words around sentences like a jigsaw puzzle until you find a perfect fit.