University of Georgia
A six-month study of news reading habits using a Kindle e-reader warns that the popular device falls short as a replacement for a print newspaper. According to the University of Georgia report, subjects were given a Kindle and a subscription to the Atlanta Journal-Constitution for the duration of the test. Especially among the younger cohort of the study group, the lack of a color display and touchscreen interface caused unfavorable comparisons with the smart phones many already used. "As a stand-alone attribute, Professor of advertising Dean Krugman Krugman said, the newspaper feature is likely not strong enough to sell the e-reader. 'It should be seen as one of a constellation of services for the device including books, magazines, etc.' "