Study: The average half-hour LA TV newscast devotes 22 seconds to local government
LAObserved.com | Lear Center
A new study by the Norman Lear Center at the Annenberg School found that Los Angeles TV news teasers took up four times the 29 seconds devoted to business and economic news. It also found that 3:36 of each half hour were devoted to sports and weather, while soft news -- "human interest, oddball stories and miscellaneous fluff" -- averaged 2:26. || Read the PDF report.