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Robert Andrews reports that a quarterly magazine published by The Economist is coming to the iPad. The magazine, Intelligent Life, is sold at retail outlets in Europe and elsewhere, but in the U.S. it’s available only by subscription.
The iPad edition will be free, supported by a sponsorship from Credit Suisse.
Andrews writes that tablets can be a practical way to overcome the bottlenecks inherent in launching new publications or distributing in new territories. Pointing to Rupert Murdoch’s plans to create an iPad-only newspaper, he concludes that publishers are coming to view tablets as a legitimate alternative to print distribution:
“News Corp is using the opportunity to devise a new, nationwide mass-market news title for the U.S. on iPad only, along the lines of its New York Post and The Sun but overcoming the distribution limitations of print to go large.”
