How Much Does it Cost to Buy an Ad on the Primetime Broadcast News Programs?
Alex Weprin, TVNewser, Oct. 18, 2010
Simon Who? ‘Idol’ Spot Still Priciest in Prime Time
Brian Steinberg, Advertising Age, Oct. 18, 2010
Alex Weprin looks at Advertising Age’s annual survey of broadcast TV ad costs and asks, “How much do the primetime news shows bring in?” As you would expect, his list shows that primetime news programs “do not bring in as much advertising revenue as their entertainment counterparts.”