In a new study published today, the Pew Research Center’s Project for Excellence in Journalism reported that eight of the country’s 25 largest news sites attract more women than men.
Female readers outweigh male readers on the following sites: The Huffington Post, AOL News, Topix, Examiner.com, Yahoo News, Msnbc.com, ABC News and Bing News. About 56 percent of Topix’s readers are female — the highest percentage of all the top news sites.
Here’s a chart that shows the breakdown:
Site | % Women | % Men |
Topix | 56.2 | 43.8 |
Aol News | 54.41 | 45.59 |
Examiner.com | 54.19 | 45.81 |
Bing News | 53.42 | 46.58 |
Yahoo | 51.55 | 48.45 |
MSNBC | 51.5 | 48.5 |
ABC News | 51.25 | 48.75 |
HuffPo | 50.32 | 49.68 |
CBS News | 49.93 | 50.07 |
CNN | 49.28 | 50.72 |
Daily News | 46.25 | 53.75 |
MailOnline | 46.13 | 53.87 |
Fox News | 45.92 | 54.08 |
NY Times | 45.86 | 54.14 |
USA Today | 45.38 | 54.62 |
Google News | 45.26 | 54.74 |
LA Times | 44.56 | 55.44 |
Chicago Tribune | 44.37 | 55.63 |
NY Post | 43.87 | 56.13 |
BBC | 42.13 | 57.87 |
Washington Post | 41.93 | 58.07 |
Boston | 41.76 | 58.24 |
SF Gate | 40.18 | 59.82 |
Wall Street Journal | 39.1 | 60.9 |
Reuters | 36.3 | 63.7 |
Source: Pew Center’s Project for Excellence in Journalism |
Younger readers outweigh older readers on the following sites: Examiner.com, Huffington Post, BBC, Google News and Topix. About 32 percent of Examiner.com’s readers are 18 to 34 years old — the highest percentage of all the top news sites.
Here’s a chart that shows the breakdown:
Website | % of 18-34-year-olds | |
Examiner.com | 32.29 | |
HuffingtonPost | 30.01 | |
BBC | 29.61 | |
Google News | 28.98 | |
Topix | 28.2 | |
CNN.com | 27.79 | |
NY Daily News | 27.3 | |
Yahoo News | 26.31 | |
Boston.com | 26.22 | |
Nytimes.com | 25.9 | |
Latimes.com | 25.86 | |
Reuters.com | 25.73 | |
USAToday.com | 25.49 | |
MSNBC.com | 25.41 | |
Mailonline (the daily mail website) | 25.27 | |
Chicago Tribune | 24.56 | |
WSJ.com | 24.42 | |
Washingtonpost | 24.31 | |
Nypost.com | 23.73 | |
AOL News | 23.28 | |
SFGate.com | 22.74 | |
ABC News | 22.12 | |
CBSNews | 21.51 | |
Foxnews.com | 20.68 | |
Bing News | 20.25 | |
Source: Pew Center’s Project for Excellence in Journalism |
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