October 5, 2011

The Richard Jones Journalism Blog
Richard Jones shares 13 things he has learned since starting Saddleworth News to cover his community near Manchester, England. Several focus on how a hyperlocal site is different from a newspaper website: “You can cover the same story as many times as you like,” without an editor saying “we did that last week/month/year.” He also advises, “It’s not worth trying to be comprehensive,” and “don’t cover the same things the local paper does, unless you can do it better.” A couple other important lessons for journalists operating independently:

7. Serious reporting leads to serious access

I wondered when I started Saddleworth News about whether I’d be taken seriously by people in authority, especially as I had to take a baby around with me every time I went out to cover a story. I shouldn’t have worried.

… If you cover issues in a responsible way, you’ll get respect and access to the powerful in return. Regardless of how unusual your personal circumstances might be. …

13. It’s not about the money

I’d describe this as the $64,000 question facing journalism, if I thought anyone was capable of bringing in that kind of cash. Maybe it should be the $6.40 question, which is at least enough to get a couple of pints in. Well, some rancid domestic lager anyway. If you want to make money, become a plumber or something … It’s unlikely you’ll be drinking too much hyperlocal-funded bubbly anytime soon.

Related: McLellan describes ‘newspaper replacement syndrome’ and other challenges facing independent publishers

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Jeff Sonderman (jsonderman@poynter.org) is the Digital Media Fellow at The Poynter Institute. He focuses on innovations and strategies for mobile platforms and social media in…
Jeff Sonderman

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