October 6, 2011

Adweek | Forbes
The Huffington Post continues to roll out local news websites for major U.S. cities, with HuffPost Detroit and HuffPost Miami coming in November, Adweek reports. HuffPost currently has sites for New York, Chicago, Los Angeles, Denver, San Francisco and Washington, D.C. Adweek’s Dylan Byers says this renews concerns about what the future holds for Patch, which was supposed to be parent company AOL‘s star local news project.

Meanwhile, Forbes’ Jeff Bercovici reports that Patch is no longer guaranteeing that it will be in 1,000 towns by the end of the year. Growth has slowed in the past six months, with a current network of 864 sites. “Our plan is to continue to add sites where it makes sense,” Patch President Warren Webster told Forbes. “We’re not as focused on 1,000 as a number as we are on smart, sensible investments in communities — but we expect to be around 1,000 sites by year’s end. … And regardless we expect to continue to expand Patch into 2012.”

Earlier: AOL says it is “very committed” to Patch investment | Why don’t Patch editors start their own sites?

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Jeff Sonderman (jsonderman@poynter.org) is the Digital Media Fellow at The Poynter Institute. He focuses on innovations and strategies for mobile platforms and social media in…
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