‘AOL is very committed to Patch as a strategic investment’

Street Fight
Street Fight’s Rick Robinson emails Patch president Warren Webster “to get at the root of what’s going on inside the swirling world of AOL’s local bet.” The exec in charge of the 863 Patch sites insists that “we are succeeding on a number of levels,” and notes that “building something as ambitious and important to communities as Patch is a long-term investment.” Patch traffic, he says, has increased 250% since the beginning of 2011. Unfortunately, he isn’t asked about Patch editors lugging around prize wheels and being told to drum up ad sales leads. || Previous Patch coverage on Romenesko+.