Another company believes there's a future in long-form writing. Byliner released its first original work, Jon Krakauer's "Three Cups of Deceit," in the wake of the "60 Minutes" story on Greg Mortenson. TechCrunch explains that the company plans rapid-fire, digital publishing of content — and plans to pay writers pretty well. In doing so, it "may wind up disrupting the likes of Vanity Fair and the New Yorker more than it disrupts publishing houses." The site will also help people discover new writing. But, Sarah Lacy wonders, is there a market? "Largely, I think it’s designed for a mass audience that reporters like me wish existed. It’s one of those sites designed for the way we wish we were and the time we wish we had – never a great starting point when it comes to the consumer Web." || Jenny 8 Lee: The approach is a "classic Innovator's Dilemma wedge." || Related: How technology is renewing attention to long-form journalism.

> Still time to download "Three Cups of Deceit" free. (A spokeswoman tells me the final number of downloads to will surpass 50,000.)