John Consoli reports that although political campaigns and interest groups prefer advertising in local newscasts because they are watched by a lot of likely voters, the decrease in ratings has forced them to look elsewhere. "The majority of their spots — around 60% — in recent years actually end up in entertainment and sports programming," he writes. College football, golf and NASCAR attract Republican viewers, while daytime and late-night shows attract Democrats. And "60 Minutes" and "Dateline" viewers tend to be Democrats. || Related: For the first time ever, the number of U.S. households with TV sets projected to decline in 2012 (Kansas City Star) | Third-quarter online advertising rises 22 percent compared to 2010 (Interactive Advertising Bureau)