The New York Times
This is apparently the first time such a well-known magazine publisher has achieved the milestone, Jeremy Peters reports. Although The Wall Street Journal reports Monday that print advertising revenue has fallen for the magazine industry, that's not driving the decreased share of print ad revenue at the company that publishes The Atlantic and National Journal. "For the last few years," Peters writes, "Atlantic Media has been undergoing a gradual evolution from a magazine publisher to a multimedia company with a collection of successful Web sites that also happens to put out a magazine once a month." || Earlier: How The Atlantic's digital focus earned it a profit for first time in a decade || Related: Vogue is named Ad Age’s 2011 Magazine of the Year due to advertising, newsstand growth