Forbes
Lewis DVorkin shares some insightful audience statistics from two Forbes writers with very different styles — Eric Savitz, a “human newswire” churning out short posts, and Matt Herper, a long-form, infrequent writer. The lesson, he says, is “online news consumers crave both.” The key is understanding the subject and the audience, DVorkin says. Savitz covers daily tech company news by embracing “frequency and timeliness,” while Herper learned that the issues on his pharmaceutical beat were better suited to longer explainers that “take the reader into another world.” The post has charts, and more analysis. (via Jay Rosen) || Earlier: Long-form reporting drops at Wall Street Journal in Murdoch era (Poynter)
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Do online readers want short or long form reporting? It depends
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