Since being named New York Observer president in March 2009, Christopher Barnes has been on an aggressive campaign to increase ad revenue, cut costs and dominate the editorial culture of the paper, reports Dylan Byers. One source tells him: "You've got a paper, or a brand, that is selling itself on being a premium brand, and they hired a guy whose entire background is in local, classified sales. There could not, in my mind, be more of a disconnect."