ReadWriteWeb
As Poynter’s Rick Edmonds noted last fall, “deal of the day” services show how retailers are moving from mass advertising to direct marketing. Now those groupon coupons services are threatened by Facebook Deals, just launched in five U.S. cities. Marshall Kirkpatrick describes how Facebook’s massive user base, demographic information and location check-in could make “roadkill” out of Groupon and LivingSocial. Users will learn about Facebook Deals through their news feeds, not simply email. “Groupon and Living Social offer nothing but deals,” Kirkpatrick writes. “Facebook puts deals in between pictures of your sister’s baby. Which do you think you’ll click through more often, all other things being equal?” A key advantage for retailers: While competitors take a share of revenue, Facebook Deals may be free. Whoops: TechCrunch learns about Deals launch through a New York Times slipup. || Earlier: Groupon offers opportunities and threats for newspaper advertising. || The dark side: Groupon deal financially crippled small bakery.
Uncategorized
Facebook Deals threatens Groupon, could further erode newspaper advertising
More News
Opinion | Everyday sexism has no place in sports journalism
The conversation around Gregg Doyel’s comments to Caitlin Clark failed to address larger, systemic issues that could lead to better journalism
April 23, 2024
Poynter Journalism Prizes honor excellence in U.S. journalism
Winners and finalists are the first for the contest under the stewardship of the Poynter Institute
April 23, 2024
Here are the winners of the inaugural Poynter Journalism Prizes
The awards continue a 45-year tradition that was most recently headed by the News Leaders Association.
April 23, 2024
Opinion | An unsettling look at Donald Trump’s social media rants
The former president’s social media audience has diminished since 2021, but his posts — mostly on Truth Social — have only gotten more disturbing
April 23, 2024
Shakespeare and the power of wordplay … featuring the pun that launched my career
Four words from Hamlet collide with multiple meanings and offer a stimulant for the brain as strong as the most sophisticated puzzle
April 23, 2024
Comments are closed.
Comments