Facebook referrals increasingly important for growing European newspaper sites
The Next Web
Traffic to European newspaper sites is up 11 percent from June 2010 to June 2011, and comScore says that Facebook is playing a role. "The figures show that in June this year, Facebook accounted for at least 7.4% of traffic to the top five newspaper sites in Europe – almost double what it was a year before," writes The Next Web's Martin Bryant. According to comScore, Facebook referrals more than doubled for the top five newspaper sites, except for the Guardian, which had been leading the group. || Related: News sites using Facebook Comments see higher quality discussion, more referrals. || Earlier: The Los Angeles Times surpasses The Washington Post in unique visitors in July; Nieman Lab describes what is driving the growth.