PaidContent
Condé Nast is working with the popular iPad reader app Flipboard to sell advertisements that will appear within New Yorker magazine articles viewed in the app. This marks the first paid advertising in Flipboard, which has been running some free ads from select partners for months during its Flipboard Pages trial period. Publishers participating in Flipboard Pages allow their entire articles to be reformatted and displayed within the Flipboard app, with the goal of eventually selling full-screen ads between some of the pages. PaidContent reports that Condé Nast and Flipboard will share revenue from the ads, and that Wired, Bon Appétit and other magazines will get Flipboard advertising later this year.
Uncategorized
Flipboard partners with Condé Nast for its first paid advertising
More News
Topography of a news ecosystem: A first-of-its-kind study diagnoses the local news crisis in a single state
Media scholars at the University of Maryland documented the spread of local news dead spots — and unexpected vibrant areas — in that state.
April 19, 2024
$12 million Global Fact Check Fund opens applications for second year of grants
A partnership between Poynter’s International Fact-Checking Network and Google and YouTube continues to support fact-checking initiatives worldwide
April 19, 2024
Opinion | A columnist made a controversial introduction to Caitlin Clark
IndyStar sports columnist Gregg Doyel has been crushed online and accused of being creepy, sexist and worse. He’s since apologized multiple times
April 19, 2024
‘Satanic rituals’ at Taylor Swift shows? That’s false. And experts say the attack isn’t new.
Experts say musicians have been accused of performing satanic rituals for decades
April 19, 2024
How a longtime film critic’s death represents the great dissolve of local film criticism
Bryan VanCampen of The Ithaca Times was an institution in the central New York college town of 32,000. He might have been the last of his kind.
April 18, 2024