December 1, 2011

Forbes.com
Lewis Dvorkin writes that Forbes.com’s contributor system, in which people with expertise in particular fields blog for Forbes.com (and some get paid), is a “disruptive model,” with 850 contributors who have helped increase traffic by 50 percent to 25 million unique monthly visitors. Ken Rapoza says in a testimonial: “It keeps me in journalism working for a major, well-read brand. I average over 240,000 visitors a month. I probably have more people reading me here than I did at Dow Jones and the Journal. … It allows me to make okay money working part time.” Forbes.com pays certain contributors a fee every month, with bonuses for making visitor targets, and requires that contributors write a certain number of posts each month and interact with the audience in comments.

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Steve Myers was the managing editor of Poynter.org until August 2012, when he became the deputy managing editor and senior staff writer for The Lens,…
Steve Myers

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