Get ready to see your favorite PBS shows interrupted by promos, underwriting credits
Current.org | New York Times
PBS will begin breaking into programs with underwriting and promo spots four times per hour on an experimental basis beginning this fall. "The move could be controversial for the network, which has traditionally prided itself on offering uninterrupted programming over its 40-year history," writes Dru Sefton. PBS wants to clear away the spots from the beginning and end of programs so viewers are more likely to see a little of the next program and stay tuned rather than changing the channel. || Elizabeth Jensen reports some PBS stations are questioning whether they can continue to find a way to make the PBS business model work. "In Chicago, as in Los Angeles and Orlando, one crucial issue is that there are simply too many places to see PBS programs; each of those cities has more than one PBS station."