Bloomberg
As newspapers try to invent a digital version of weekly advertising inserts, Google is launching a service Tuesday that could beat them to the punch. Google will create Web-based circulars for major retailers such as Best Buy and Macy’s. Text ads appearing in Google Search results will send readers to circular-style ads with pictures of multiple products and large type. This is potentially bad news for newspapers, which have held on to revenue from weekly ad inserts after losing much of the classified business to the Internet. A bit of short-term good news: Bloomberg reports that Google will buy some print ads to promote its new digital circulars. || Earlier: AP, newspapers to redeem their share of coupon business with mobile app iCircular
Uncategorized
Google to work with major retailers on online ads similar to newspaper inserts
More News
Opinion | A conversation with White House Correspondents’ Association president Kelly O’Donnell
Advocating for her press corps colleagues has become a second full-time job for NBC News' senior White House correspondent.
April 25, 2024
Hunter Biden was indicted twice. A claim that he and others have escaped criminal charges is wrong.
Donald Trump faces dozens of criminal charges, but it’s inaccurate to claim that others including Hunter Biden were never charged with any crimes.
April 25, 2024
Opinion | The case for funding environmental journalism right now
Philanthropy has an important role to play in supporting reporters, but funding must be transparent and clear to maintain credibility
April 25, 2024
How Poynter transformed a hands-on workshop into an email course
Lessons learned from an experiment in building a new journalism project
April 24, 2024
Opinion | Journalists at Columbia are leading the coverage of their campus
The Columbia Daily Spectator has expertly documented tense protests over the Israel-Hamas war inside and outside the campus.
April 24, 2024